Advantage Card to Offer Bonuses

Henrico County and several county business associations are partnering to create a new program that they hope will boost county businesses and save shoppers money while celebrating the county's quadricentennial celebration in 2011. The county and the Eastern Henrico Business Association, Lakeside Business Association and Henrico Business Leaders this week unveiled the Henrico Advantage Card (HAC) program, which will offer cardholders rewards when they make purchases at participating retailers.

The card is free and will be available at various retail locations throughout the county. Shoppers who show the card while making purchases at participating stores, restaurants and other businesses will receive "bonuses" for doing so – such as a discount on their purchases or a free gift, for example.

The participating businesses will determine what type of bonus to offer, and when to offer them, and all current offers will be displayed on the program's soon-to-be completed ed website – http://www.HenricoAdvantageCard.com.

The program is not expected to begin officially for several weeks, but organizers already are lining up corporate sponsors, whose advertisements will be featured on the website and weekly e-mail newsletters distributed to cardholders.

"The effort is all about buying and shopping locally," said Henrico County Finance Director John Vithoulkas, a member of the program's organizing committee. "We obviously want regional residents to spend money in Henrico. We've had conversations with some of our businesses about the concept, and the initial feedback has been extremely enthusiastic."

The concept for the program was hatched when Varina District Supervisor Jim Donati visited The Berkshires region of western Massachusetts, where many local businesses use a local paper currency called "Berkshares." That four-year-old program was designed to save shoppers money (they can purchase Berkshares for 95 cents on the dollar from local banks) and boost local spending (since only local merchants accept Berkshares).
"This local currency has gotten a lot of attention nationally," Vithoulkas said. "We thought about [currency]; we also thought about a local coupon that looks like [currency] – and what if we put local figures on it and tied it to the 400th anniversary?"

Ultimately, the organizing committee – which also includes EHBA president Mark Romers, Henrico Business Leaders founder Joe Winston and several other individuals – opted to create the Henrico Advantage Card as a simple way for retailers to offer their own unique specials to shoppers. An initial batch of 10,000 cards was printed last month, with subsequent printings expected as those cards are distributed.

The program is expected to continue through Dec. 31, 2011.

Once the program's website becomes active, shoppers can visit, submit their name and e-mail address and find out where to pick up a free card. They'll also be able to view all current participating businesses and their active offers and sort merchants by industry or region.

"It's designed so businesses can go in and and fairly easily put promotions and offers out to residents," Vithoulkas said.
BB&T already has signed up as a major program partner and will offer the cards for distribution at each branch location in Henrico County. Organizers expect to add several other major sponsors soon. Several sponsorship levels are available.

The program's expenses – design and operation of the website and the printing of cards and other materials for retailers – will be financed through the sponsorships. Retailers who merely want to participate in the program but do not wish to serve as sponsors will be able to do so by purchasing a basic "retail kit," which will permit a business to list its information on the website and receive identifying in-store materials to display for customers. The basic kit is expected to cost less than $100.

"I know of no other locality that has undertaken an effort like this," Vithoulkas said. "It's a unique partnership: the county provides time, expertise and seed money – less than $10,000 – and businesses [do the legwork]."

Businesses interested in participating in the program, or serving as distribution points or as sponsors, should call the Henrico Finance Department at 501-4995 or e-mail .(JavaScript must be enabled to view this email address).

Editor's Note: Citizen Publisher Tom Lappas has been involved as a member of the organizing committee as a representative of the Lakeside Business Association.
Bail Bonds Chesterfield VA

Missing Eastern Henrico man found dead

Henrico Police have found the body of a missing Eastern Henrico man.

The body of 25-year-old Taj Rashad Bullock, who was last seen June 10 in Eastern Henrico, was found June 20 in a wooded area in that part of the county. > Read more.

Henrico Schools to participate in USDA summer food service


Henrico County Public Schools, through its Division of School Nutrition Services, will participate in the 2017 Summer Food Service Program administered by the US Department of Agriculture. The program provides meals to students enrolled in Henrico Schools summer programs or in those run by the Henrico County Department of Recreation and Parks.

Food service will be provided Monday through Thursday each week. (All sites will be closed Tuesday, July 4, in recognition of Independence Day.) Breakfast will be served from 7 a.m. to 9 a.m. Lunch will be served between 10 a.m. and 1 p.m., but specific lunch times will vary depending on the site. > Read more.

Henrico to offer July 20 class on treating opioid overdoses with naloxone

The Henrico County Division of Fire and Henrico Area Mental Health & Developmental Services (MH/DS) will present a free class Thursday, July 20 on how to administer naloxone to potentially save the life of someone who has overdosed on opioids.

The Revive! Opioid Overdose and Naloxone Education for Virginia class will be held from 5:30 to 7 p.m. at the MH/DS offices at 4825 S. Laburnum Ave. > Read more.

Crime Stoppers’ Crime of the Week – June 20, 2017


Police in Richmond are still looking for the person who they say robbed the FasMart at 2107 Semmes Avenue. Crime Stoppers needs the public's help identifying this suspect.

The robbery occurred at approximately 12:45 a.m. on Wednesday, May 31. The suspect entered the store pointing the weapon at the store clerk. As the suspect walked toward the counter, a second employee approached the suspect and grabbed the barrel of the weapon. > Read more.

Henrico County property transactions, May 29-June 4


A sample of property transactions during this period appear below:

2402 Parrish St. – $123,735, 936 SF (built in 1950), from Bryan Michael Wilson to Zachary B. Canfield.
1904 S. Battery Dr. – $130,000, 1,643 SF (built in 1946), from Sharon Vaughn Turner to Dylan P. Hampson.
2804 Elkridge Circle – $150,000, 1,500 SF (built in 2010), from Tirso and Virginia Cruz to Dawn Wilson-Brown.
3308 Birchbrook Rd. – $175,000, 1,259 SF (built in 1956), from Jason G. and Sarah J. Nuckols to Truyen Nguyen.
1609 Varina Station Ct. – $197,500, 1,936 SF (built in 1995), from Kevin O. and Kimberly A. Ridley to Maurquis Richardson. > Read more.

Henrico Business Bulletin Board

June 2017
S M T W T F S
·
·
·
·
·

Calendar page

Classifieds

Place an Ad | More Classifieds

Calendar

The Latin Ballet of Virginia will present “MOMO” at 7 p.m. June 2 and at 2 p.m. June 3-4 at The Cultural Arts Center at Glen Allen. Based on the fantasy novel by Michael Ende (author of “The NeverEnding Story”), “MOMO” is about a little girl who saves the world from the time thieves by her special ability to listen. Tickets are $10 in advance and $15 at the door. For details and tickets, call 356-3876 or visit http://www.latinballet.com/momo-event. Full text

Your weather just got better.

Henricopedia

Henrico's Top Teachers

The Plate