Feds Propose New Warnings and Graphics for Cigarette Packs, Advertisements

The U.S. Department of Health and Human Services today unveiled a new comprehensive tobacco control strategy that includes proposed new bolder health warnings on cigarette packages and advertisements.  Once final, these health warnings on cigarettes and in cigarette advertisements will be the most significant change in more than 25 years. 

The proposed changed are part of a broader strategy designed to help tobacco users quit and prevent children from starting.

Tobacco use is the leading cause of premature and preventable death in the United States, responsible for 443,000 deaths each year.  Thirty percent of all cancer deaths are due to tobacco.  Each day 1,200 lives of current and former smokers are lost prematurely due to tobacco-related diseases.

“Every day, almost 4,000 youth try a cigarette for the first time and 1,000 youth become regular, daily smokers,” said HHS Secretary Kathleen Sebelius. “Today marks an important milestone in protecting our children and the health of the American public.”

The strategy includes a proposal issued by the Food and Drug Administration titled Required Warnings for Cigarette Packages and Advertisements. Specifically, the proposed rule details a requirement of the Family Smoking Prevention and Tobacco Control Act that nine new larger and more noticeable textual warning statements and color graphic images depicting the negative health consequences of smoking appear on cigarette packages and in cigarette advertisements.  The public has an opportunity to comment on 36 proposed images through January 9, 2011.     

By June 22, 2011, FDA will select the final nine graphic and textual warning statements after a comprehensive review of the relevant scientific literature, the public comments, and results from an 18,000 person study.  Implementation of the final rule (Sept. 22, 2012) will ultimately prohibit companies from manufacturing cigarettes without new graphic health warnings on their packages for sale or distribution in the United States.  In addition, manufacturers, importers, distributors and retailers will no longer be allowed to advertise cigarettes without the new graphic health warnings in the United States.  By Oct. 22, 2012, manufacturers can no longer distribute cigarettes for sale in the United States that do not display the new graphic health warnings. 

“Today, FDA takes a crucial step toward reducing the tremendous toll of illness and death caused by tobacco use by proposing to dramatically change how cigarette packages and advertising look in this country.  When the rule takes effect, the health consequences of smoking will be obvious every time someone picks up a pack of cigarettes,” said FDA Commissioner Margaret A. Hamburg, M.D. ”This is a concrete example of how FDA’s new responsibilities for tobacco product regulation can benefit the public’s health.”

The FDA action is part of a broad department-wide strategy that was announced by Assistant Secretary for Health Howard K. Koh, M.D., MPH.  While progress has been made, smoking remains particularly high with low-income and within certain racial/ethnic groups and in certain populations, including people with mental illnesses and substance abuse disorders.  Ending the Tobacco Epidemic: A Tobacco Control strategic Action Plan outlines specific, evidence-based actions that will help create a society free of tobacco-related death and disease. 

“We are at an unprecedented time in our nation’s history to protect the public’s health from tobacco use, the leading cause of preventable, premature death in the United States,” said Dr. Koh. “It will take renewed commitment from every sector of society to end the tobacco epidemic.” 

In addition to the announcements made today, other recent tobacco control and prevention efforts include:

• the Affordable Care Act is giving Americans in private and public health plans access to recommended preventive care, like tobacco use cessation, at no additional cost.

• the American Recovery and Reinvestment Act (ARRA) invested $225 million to support local, state and national efforts to promote comprehensive tobacco control and expand tobacco quitlines.

• the Prevent All Cigarette Trafficking Act (PACT) aims to stop the illegal sale of tobacco products over the Internet and through mail order, including the illegal sale to youth.

• the Family Smoking Prevention and Tobacco Control Act (FSPTCA) gives FDA the authority to regulate the manufacture, marketing and distribution of tobacco products.  Significant progress has already been made by restricting the use of  the terms “light,” “low,” and “mild,”  banning characterizing fruit, candy, and spice, flavors from cigarettes, and putting in place restrictions on the sale and distribution of cigarettes and smokeless tobacco products to youth.

• the Children’s Health Insurance Program Reauthorization Act (CHIPRA) raised the federal cigarette tax by 62 cents per pack.  Raising the price of tobacco products is a proven way to reduce tobacco use, especially among price-sensitive populations such as youth.

For details, visit http://www.hhs.gov/tobaccocontrol/index.html. 
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Glen Allen native serves aboard Navy’s most advanced submarine


A 2007 Deep Run High School graduate and Glen Allen, Virginia native is serving in the U.S. Navy as part of a crew working aboard one of the world’s most advanced ballistic missile submarines, USS Tennessee, Gold Crew.

Petty Officer 2nd Class Michael Uhl, a machinist’s mate, serves aboard the Kings Bay-based boat, one of 14 Ohio-class ballistic missile submarines.

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According to the organization, there is no such thing as a “typical” host family. First-time Fresh Air children are boys and girls, from seven to 12 years old. Children who are reinvited by host families may continue with The Fresh Air Fund through age 18 and can enjoy extended trips. > Read more.

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The Council on Women established the contest to award scholarships to high school junior and senior young women who plan to pursue STEM careers at institutions of higher education. > Read more.

Varina meeting May 2 to address opioid crisis in Henrico


Varina District Supervisor Tyrone E. Nelson will hold a Community Conversations meeting Tuesday, May 2 to discuss the opioid epidemic in Henrico County.

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Baker ES to remain closed until fall


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The decision was made in order to provide ample time for repairs to be completed at the fire-damaged school and to avoid additional interruptions to instructional time. > Read more.

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The Modlin Center for the Arts at the University of Richmond will present the Takács Quartet at 7:30 p.m. in Camp Concert Hall, Booker Hall of Music. The Takács Quartet plays with a unique blend of drama, warmth and humor, combining four distinct musical personalities to bring fresh insights to the string quartet repertoire. For 32 years, the ensemble has been in-residence at the University of Colorado, Boulder. Stay after for a post-show Q&A with the quartet. Tickets are $38. For details, call 289-8980 or visit http://www.modlin.richmond.edu. Full text

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