Henrico County VA

Commercial appeal

Virginia Credit Union TV spot stars local talent
When Virginia Credit Union decided to produce television commercials featuring its members, among the stars who rose to the top in tryouts was Henrico resident Ronald Lanier.

Although he has long been active in the music ministry at Cedar Street Baptist Church, Lanier tends toward the sidelines and considers himself somewhat shy.

As director of the Virginia Department of the Deaf and Hard of Hearing (VDDHH), he keeps a low profile as well, helping to coordinate statewide services for the hearing-impaired.

But when the call went out from VACU for members to strut their stuff at an audition, Lanier couldn’t pass it up. “I fit the criteria, and the rehearsals fit my own schedule,” he recalls.

What’s more, Lanier just plain loves to sing.

“Singing has been a part of me,” he says, “from way back.”

Lanier (pictured) showed up at the studio audition fully prepared to sing the National Anthem – a number he is comfortable with after opening a baseball game at The Diamond. But he expected only to sing, having read that dancing was an optional part of tryouts.

After hearing him sing a few lines, however, the judges asked him to dance.

“That I was not prepared for,” he says. “So I put on an embarrassing display of the Electric Slide!”

Henrico residents featured
More than 80 VACU members tried out for the commercial, according to Glenn Birch, director of public and media relations at VACU. The tryouts were held “American-Idol-style,” with local celebrities as judges. “Everyone had fun,” Birch says, “even the people who didn’t make it [into the commercial].”

One dozen members participated in the first commercial that began airing in March, and another dozen (including Lanier) starred in the second commercial that launched this month.

Among other participants with Henrico connections are Stacy Barnett, who teaches English at Highland Springs H.S., and Robbie Cunningham, an Eastern Henrico resident and self-employed jazz musician; both joined Lanier in the second commercial. Justin Morris of Glen Allen, a long-time member of the gospel group The Soulsters, was in the first commercial.

Now that the 30-second spot has been seen locally, Lanier says he is constantly recognized and asked for his autograph.

While the fame and the positive feedback have been rewarding, Lanier says the highlight of the experience was a conversation he had with VACU Vice President of Marketing Deb Wreden, about the importance of providing closed captioning for the commercial.

“She was quick to assure me that it would be done,” says Lanier, “as they had not even thought of it before.” 

Captions for the grandkids
A native of Roanoke, Lanier was hit by a car as a child, and doctors discovered soon afterwards that he had suffered a hearing loss.

Between the hearing impairment and his shyness, it took some time for Lanier’s musical talents to come to light.

But, he says now, he always felt that he had something to offer vocally. In his senior year of high school he finally “took the big step” and joined the choir; before long, he was singing the occasional solo.

After moving to Richmond to attend Virginia Commonwealth University, he became a Henrico resident in the late 1970s, and has been a VACU member for 25 years.

Birch says that upon meeting Lanier, he was impressed not only by his efforts to advocate for closed captioning, but also by his commitment to “helping those with hearing difficulties navigate a culture that assumes everyone can hear.”

What’s more, says Birch, Lanier’s commitment to this goal extends beyond his professional interests to a family and personal level. Lanier and his wife adopted a deaf child, now 31; and their son has two children of his own, who are also deaf.

Lanier points out that lobbying for closed captioning does not just benefit those who are deaf and hard of hearing; it also makes sense from the advertiser standpoint.

“Seriously,” he says, “when television programs and commercials are captioned, you invite even more customers into the mix.”

But Lanier readily admits that captioning the VACU commercial benefits him personally as well, by allowing hearing-impaired family members to better appreciate the ad.

“I especially wanted my two grandkids,” he says, “to know what their grandfather is singing and dancing about!”

To view the VACU commercials, visit http://youtube.com/watch?v=sxv9WSKRCUY and http://youtube.com/VACreditUnion; or visit the Virginia Credit Union page on Facebook for photos and clips from the ads.
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Community

Tournament supports adoption efforts

Among participants at the Seventh Annual Coordinators2Inc Golf Tournament and awards luncheon Oct. 3 were (from left) Rebecca Ricardo, C2 Inc executive director; Kevin Derr, member of the winning foursome; Sharon Richardson, C2 Inc founder; and Frank Ridgway and Jon King, members of the winning foursome.

Held at The Crossings Golf Club, the tournament will benefit placement of children from Virginia's foster care system into permanent families through Coordinators2. > Read more.

A.C. Moore to host winter craft day for kids

Event will help kick of Marine Corps' 'Toys for Tots' campaign
All 140 A.C. Moore locations will serve as drop-off centers this year for the Marine Toys for Tots Foundation, and all toys collected will stay in the local communities served by the stores in which they are donated.

On Saturday, Nov. 15, the Willow Lawn location will kick off the month-long program by hosting a "Make & Take" craft event for kids. Children ages six and older will be able to make a craft and take it home with them. Representatives from the Marines will be in-store to teach customers about the Toys for Tots program. A.C. Moore team members will be on site to help with the crafts. > Read more.

CCC seeks donations for food pantry

Commonwealth Catholic Charities is in desperate need of food donations for its community food pantry that serves the region’s low-income families, according to officials with the Henrico-based nonprofit.

After moving into its new location this past summer, the agency has dedicated a larger space for the pantry but the shelves are practically empty.

“As we head into the holidays and the weather turns colder, the need for food becomes even more critical, but unfortunately our cupboards are nearly bare,” said Jay Brown, the agency’s director for the division of housing services. “Donations of food will allow us help provide.” > Read more.

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Entertainment

Restaurant watch

Find out how your favorite dining establishments fared during their most recent inspections by the Virginia Department of Health. > Read more.

‘Sizing Up!’ opens at Cultural Arts Center

The Cultural Arts Center unveils a new exhibit – "Sizing Up!" – Nov. 20-Jan. 18 in the Gumenick Family Gallery.

Artist Chuck Larivey has spent the past three years "sizing up" – creating large-scale oil paintings that are designed to engage their viewers in a monumental way by using size to captivate them and make them a part of the artistic experience.

The exhibit is appropriate for all ages and is free and open to the public at the center, located at 2880 Mountain Road in Glen Allen. > Read more.

Weekend Top 10


Are you still looking for some unique holiday gifts? There are hundreds of great options your family and friends will love at the Holly Spree on Stuart Avenue, Vintage Holiday Show and New Bridge Academy’s annual Christmas Bazaar. Shopping can be stressful so some relaxing activities can be found in Henrico this weekend as well, including “Richmond’s Finest” at The Cultural Arts Center at Glen Allen, the “Nutcracker Sweet” at Moody Middle School and a jazz concert at the Henrico Theatre. For all our top picks this weekend, click here! > Read more.

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The Virginia Repertory Theatre will present “Santa’s Christmas Miracle” Nov. 28 to Dec. 28 at the Children’s Theatre at Willow Lawn. This musical comedy is set in Broken-Bone, Montana on… Full text

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