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Commercial appeal

Virginia Credit Union TV spot stars local talent
When Virginia Credit Union decided to produce television commercials featuring its members, among the stars who rose to the top in tryouts was Henrico resident Ronald Lanier.

Although he has long been active in the music ministry at Cedar Street Baptist Church, Lanier tends toward the sidelines and considers himself somewhat shy.

As director of the Virginia Department of the Deaf and Hard of Hearing (VDDHH), he keeps a low profile as well, helping to coordinate statewide services for the hearing-impaired.

But when the call went out from VACU for members to strut their stuff at an audition, Lanier couldn’t pass it up. “I fit the criteria, and the rehearsals fit my own schedule,” he recalls.

What’s more, Lanier just plain loves to sing.

“Singing has been a part of me,” he says, “from way back.”

Lanier (pictured) showed up at the studio audition fully prepared to sing the National Anthem – a number he is comfortable with after opening a baseball game at The Diamond. But he expected only to sing, having read that dancing was an optional part of tryouts.

After hearing him sing a few lines, however, the judges asked him to dance.

“That I was not prepared for,” he says. “So I put on an embarrassing display of the Electric Slide!”

Henrico residents featured
More than 80 VACU members tried out for the commercial, according to Glenn Birch, director of public and media relations at VACU. The tryouts were held “American-Idol-style,” with local celebrities as judges. “Everyone had fun,” Birch says, “even the people who didn’t make it [into the commercial].”

One dozen members participated in the first commercial that began airing in March, and another dozen (including Lanier) starred in the second commercial that launched this month.

Among other participants with Henrico connections are Stacy Barnett, who teaches English at Highland Springs H.S., and Robbie Cunningham, an Eastern Henrico resident and self-employed jazz musician; both joined Lanier in the second commercial. Justin Morris of Glen Allen, a long-time member of the gospel group The Soulsters, was in the first commercial.

Now that the 30-second spot has been seen locally, Lanier says he is constantly recognized and asked for his autograph.

While the fame and the positive feedback have been rewarding, Lanier says the highlight of the experience was a conversation he had with VACU Vice President of Marketing Deb Wreden, about the importance of providing closed captioning for the commercial.

“She was quick to assure me that it would be done,” says Lanier, “as they had not even thought of it before.” 

Captions for the grandkids
A native of Roanoke, Lanier was hit by a car as a child, and doctors discovered soon afterwards that he had suffered a hearing loss.

Between the hearing impairment and his shyness, it took some time for Lanier’s musical talents to come to light.

But, he says now, he always felt that he had something to offer vocally. In his senior year of high school he finally “took the big step” and joined the choir; before long, he was singing the occasional solo.

After moving to Richmond to attend Virginia Commonwealth University, he became a Henrico resident in the late 1970s, and has been a VACU member for 25 years.

Birch says that upon meeting Lanier, he was impressed not only by his efforts to advocate for closed captioning, but also by his commitment to “helping those with hearing difficulties navigate a culture that assumes everyone can hear.”

What’s more, says Birch, Lanier’s commitment to this goal extends beyond his professional interests to a family and personal level. Lanier and his wife adopted a deaf child, now 31; and their son has two children of his own, who are also deaf.

Lanier points out that lobbying for closed captioning does not just benefit those who are deaf and hard of hearing; it also makes sense from the advertiser standpoint.

“Seriously,” he says, “when television programs and commercials are captioned, you invite even more customers into the mix.”

But Lanier readily admits that captioning the VACU commercial benefits him personally as well, by allowing hearing-impaired family members to better appreciate the ad.

“I especially wanted my two grandkids,” he says, “to know what their grandfather is singing and dancing about!”

To view the VACU commercials, visit http://youtube.com/watch?v=sxv9WSKRCUY and http://youtube.com/VACreditUnion; or visit the Virginia Credit Union page on Facebook for photos and clips from the ads.
Community

Celebrating 106 years

Former Sandston resident Mildred Taylor celebrated her 106th birthday Aug. 9. Taylor, who now lives in Powhatan, is still a member of Sandston Baptist Church. She was visited the day after her birthday by several members of the church, who played for her a recording of the entire church membership singing happy birthday to her during worship. > Read more.

YMCA breaks ground for aquatic center

YMCA officials gathered last week to break ground on the new Tommy J. West Aquatic Center at the Shady Grove Family YMCA on Nuckols Road. The center, which will featured 7,600 square feet of competitive and recreational space, including water slides, play areas for children and warmer water for those with physical limitations, is the fourth phase of a $4 million expansion at the facility. West was president and CEO of Capital Interior Contractors and a founding member of the Central Virginia Region of the Virginia Chapter of Associated Builders and Contractors. > Read more.

Rotary donates to ‘Bright Beginnings’

The Sandston Rotary Club recently donated $1,000 to the Sandston YMCA for its Bright Beginnings program, which helps provide children in need with school supplies for the new school year. > Read more.

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Entertainment

Weekend Top 10


Enjoy the final days of summer with comedian Guy Torry, the Sam’s Club National BBQ Tour or mystery writer Mary Miley Theobald at Twin Hickory Library. Another great way to welcome the beginning of fall is to check out the UR Spider Football season opener with man’s best friend. For all our top picks this weekend, click here! > Read more.

Bottoms up

Short Pump brewery offers more than just beer
I am still (happily) thinking about my entire experience at Rock Bottom Restaurant and Brewery last week. Knowing nothing about this new brewery out of Denver, I was leery of brew-pub in the heart of Short Pump Town Center – this is not what I’d usually think of as a perfect fit, and yet, it was.

The restaurant and craft brewery opened in early June and features 10 beers made by female brewmaster Becky Hammond (pictured). This is the restaurant’s second location in Virginia; the first is in Arlington. Behind glass walls, customers watched the beer brewing in massive steel barrels. For our up-and-coming beer region, it makes sense that Short Pump would jump on board.

As I walked up to the back of the mall near the comedy club, I was taken aback by what I saw: at the top of the stairs was an overflowing restaurant with outdoor seating, large umbrellas and dangling outdoor lights. > Read more.

Cultural Arts Center announces 2014 fall class schedule

The Cultural Arts Center at Glen Allen is now registering participants for its fall 2014 schedule of classes.

The center will offer more than 100 classes for children and adults, covering topicssuch as culinary arts, fiber arts, visual and performance arts and more. Instruction is structured to appeal to a wide range of abilities, from beginners to experts of all ages. Class sizes are kept small to ensure maximum benefit for participants with generally no more than 15 students. > Read more.

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Historian, author and mystery writer, Mary Miley Theobald, will discuss her new book “The Impersonator” at 1 p.m. at Twin Hickory Library, 5001 Twin Hickory Rd. Theobald will share little-known… Full text

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