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Commercial appeal

Virginia Credit Union TV spot stars local talent
When Virginia Credit Union decided to produce television commercials featuring its members, among the stars who rose to the top in tryouts was Henrico resident Ronald Lanier.

Although he has long been active in the music ministry at Cedar Street Baptist Church, Lanier tends toward the sidelines and considers himself somewhat shy.

As director of the Virginia Department of the Deaf and Hard of Hearing (VDDHH), he keeps a low profile as well, helping to coordinate statewide services for the hearing-impaired.

But when the call went out from VACU for members to strut their stuff at an audition, Lanier couldn’t pass it up. “I fit the criteria, and the rehearsals fit my own schedule,” he recalls.

What’s more, Lanier just plain loves to sing.

“Singing has been a part of me,” he says, “from way back.”

Lanier (pictured) showed up at the studio audition fully prepared to sing the National Anthem – a number he is comfortable with after opening a baseball game at The Diamond. But he expected only to sing, having read that dancing was an optional part of tryouts.

After hearing him sing a few lines, however, the judges asked him to dance.

“That I was not prepared for,” he says. “So I put on an embarrassing display of the Electric Slide!”

Henrico residents featured
More than 80 VACU members tried out for the commercial, according to Glenn Birch, director of public and media relations at VACU. The tryouts were held “American-Idol-style,” with local celebrities as judges. “Everyone had fun,” Birch says, “even the people who didn’t make it [into the commercial].”

One dozen members participated in the first commercial that began airing in March, and another dozen (including Lanier) starred in the second commercial that launched this month.

Among other participants with Henrico connections are Stacy Barnett, who teaches English at Highland Springs H.S., and Robbie Cunningham, an Eastern Henrico resident and self-employed jazz musician; both joined Lanier in the second commercial. Justin Morris of Glen Allen, a long-time member of the gospel group The Soulsters, was in the first commercial.

Now that the 30-second spot has been seen locally, Lanier says he is constantly recognized and asked for his autograph.

While the fame and the positive feedback have been rewarding, Lanier says the highlight of the experience was a conversation he had with VACU Vice President of Marketing Deb Wreden, about the importance of providing closed captioning for the commercial.

“She was quick to assure me that it would be done,” says Lanier, “as they had not even thought of it before.” 

Captions for the grandkids
A native of Roanoke, Lanier was hit by a car as a child, and doctors discovered soon afterwards that he had suffered a hearing loss.

Between the hearing impairment and his shyness, it took some time for Lanier’s musical talents to come to light.

But, he says now, he always felt that he had something to offer vocally. In his senior year of high school he finally “took the big step” and joined the choir; before long, he was singing the occasional solo.

After moving to Richmond to attend Virginia Commonwealth University, he became a Henrico resident in the late 1970s, and has been a VACU member for 25 years.

Birch says that upon meeting Lanier, he was impressed not only by his efforts to advocate for closed captioning, but also by his commitment to “helping those with hearing difficulties navigate a culture that assumes everyone can hear.”

What’s more, says Birch, Lanier’s commitment to this goal extends beyond his professional interests to a family and personal level. Lanier and his wife adopted a deaf child, now 31; and their son has two children of his own, who are also deaf.

Lanier points out that lobbying for closed captioning does not just benefit those who are deaf and hard of hearing; it also makes sense from the advertiser standpoint.

“Seriously,” he says, “when television programs and commercials are captioned, you invite even more customers into the mix.”

But Lanier readily admits that captioning the VACU commercial benefits him personally as well, by allowing hearing-impaired family members to better appreciate the ad.

“I especially wanted my two grandkids,” he says, “to know what their grandfather is singing and dancing about!”

To view the VACU commercials, visit http://youtube.com/watch?v=sxv9WSKRCUY and http://youtube.com/VACreditUnion; or visit the Virginia Credit Union page on Facebook for photos and clips from the ads.
Community

Gayton Baptist Church dedicates new outreach center


The John Rolfe YMCA and Gayton Baptist Church have partnered in an effort to bring greater health and wellness opportunities to the community.

Through this partnership, the John Rolfe Y will run Youth Winter Sports programs, including basketball and indoor soccer, in Gayton’s newly renovated $5.5 million outreach center that features a new gymnasium, youth and teen space, social space with café, meeting space and full service commercial kitchen. > Read more.

Henricus Historical Park to host Publick Day Sept. 20

Henricus Historical Park will commemorate its anniversary during Publick Day, a signature annual event that celebrates the establishment of the second successful English settlement in the New World. In September 1611, Sir Thomas Dale, along with soldiers, tradesmen and farmers, ventured from Jamestown to create the Citie of Henricus. Leaders of Henricus developed the first English hospital, chartered the first college in North America, established tobacco as the first cash crop in Virginia, and created a place where Pocahontas lived and met John Rolfe.

Publick Day will take place Saturday, Sept. 20, from 10 a.m. to 5 p.m. Admission is free and parking is $5 per vehicle. > Read more.

Commonwealth Parenting, CMoR-Short Pump to present 6-part parenting forum series

As part of its 30th anniversary year and partnership with the Children's Museum of Richmond, Commonwealth Parenting will present a six-part RVA Parents Forum Series to address some of the toughest issues confronting parents.

Parenting experts and family educators will tackle topics ranging from bullying to alcohol, sex to divorce, and technology and stress. Parents will learn how to identify potential problems.

"We're excited about bringing this much-needed forum series to parents in central Virginia. Through our valuable partnership with Commonwealth Parenting, we can have a deeper impact in the community through parent and caregiver education," said Karen Coltrane, president and CEO of the Children's Museum of Richmond. > Read more.

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Entertainment

Weekend Top 10


Check out these three B’s in Henrico this weekend: books, bluegrass and “Born Yesterday.” Other activities to participate in – and feel good about – are the 15th annual James River Regional Cleanup and the 5th annual Richmond Out of the Darkness Community Walk. For all our top picks this weekend, click here! > Read more.

When the cliche stands tall

Inspirational football movie tries too hard for its own good
When the Game Stands Tall is based on a true story – an unbelievable true story that takes the word “inspiring” about as far as it can go.

It’s a film about Bob Ladouceur, coach of the De La Salle High Spartans, a California high school football team with 12 consecutive undefeated seasons (a staggering 151 games won in a row).

Along the way, Ladouceur (played by Jim Caviezel) faced the kind of hardship most football coaches (thankfully) can only imagine – suffering a near-fatal heart attack, the death of a star player, and rebuilding the team after that 151-game streak came to a humiliating end. > Read more.

Weekend Top 10


Enjoy political comedy at its finest with The Capitol Steps at The Cultural Arts Center at Glen Allen. Methodist and Baptist churches unite for the fourth annual Mission Footprint 5K, taking place at Trinity UMC. Or in honor of Grandparent’s Day on Sunday, treat them to A Grand Family Affair or maybe a movie – the 1978 film “Superman” is at the Henrico Theatre. For all our top picks this weekend, click here! > Read more.

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The Richmond Apartment Owners’ “Think Tank” group will meet at 12 p.m. at Piccadilly Café, 8004 W. Broad St. The topic will be a discussion of the Mr. Landlord meeting.… Full text

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