Virginia Credit Union TV spot stars local talent
When Virginia Credit Union decided to produce television commercials featuring its members, among the stars who rose to the top in tryouts was Henrico resident Ronald Lanier.
Although he has long been active in the music ministry at Cedar Street Baptist Church, Lanier tends toward the sidelines and considers himself somewhat shy.
As director of the Virginia Department of the Deaf and Hard of Hearing (VDDHH), he keeps a low profile as well, helping to coordinate statewide services for the hearing-impaired.
But when the call went out from VACU for members to strut their stuff at an audition, Lanier couldn’t pass it up. “I fit the criteria, and the rehearsals fit my own schedule,” he recalls.
What’s more, Lanier just plain loves to sing.
“Singing has been a part of me,” he says, “from way back.”
Lanier (pictured) showed up at the studio audition fully prepared to sing the National Anthem – a number he is comfortable with after opening a baseball game at The Diamond. But he expected only to sing, having read that dancing was an optional part of tryouts.
After hearing him sing a few lines, however, the judges asked him to dance.
“That I was not prepared for,” he says. “So I put on an embarrassing display of the Electric Slide!”
Henrico residents featured
More than 80 VACU members tried out for the commercial, according to Glenn Birch, director of public and media relations at VACU. The tryouts were held “American-Idol-style,” with local celebrities as judges. “Everyone had fun,” Birch says, “even the people who didn’t make it [into the commercial].”
One dozen members participated in the first commercial that began airing in March, and another dozen (including Lanier) starred in the second commercial that launched this month.
Among other participants with Henrico connections are Stacy Barnett, who teaches English at Highland Springs H.S., and Robbie Cunningham, an Eastern Henrico resident and self-employed jazz musician; both joined Lanier in the second commercial. Justin Morris of Glen Allen, a long-time member of the gospel group The Soulsters, was in the first commercial.
Now that the 30-second spot has been seen locally, Lanier says he is constantly recognized and asked for his autograph.
While the fame and the positive feedback have been rewarding, Lanier says the highlight of the experience was a conversation he had with VACU Vice President of Marketing Deb Wreden, about the importance of providing closed captioning for the commercial.
“She was quick to assure me that it would be done,” says Lanier, “as they had not even thought of it before.”
Captions for the grandkids
A native of Roanoke, Lanier was hit by a car as a child, and doctors discovered soon afterwards that he had suffered a hearing loss.
Between the hearing impairment and his shyness, it took some time for Lanier’s musical talents to come to light.
But, he says now, he always felt that he had something to offer vocally. In his senior year of high school he finally “took the big step” and joined the choir; before long, he was singing the occasional solo.
After moving to Richmond to attend Virginia Commonwealth University, he became a Henrico resident in the late 1970s, and has been a VACU member for 25 years.
Birch says that upon meeting Lanier, he was impressed not only by his efforts to advocate for closed captioning, but also by his commitment to “helping those with hearing difficulties navigate a culture that assumes everyone can hear.”
What’s more, says Birch, Lanier’s commitment to this goal extends beyond his professional interests to a family and personal level. Lanier and his wife adopted a deaf child, now 31; and their son has two children of his own, who are also deaf.
Lanier points out that lobbying for closed captioning does not just benefit those who are deaf and hard of hearing; it also makes sense from the advertiser standpoint.
“Seriously,” he says, “when television programs and commercials are captioned, you invite even more customers into the mix.”
But Lanier readily admits that captioning the VACU commercial benefits him personally as well, by allowing hearing-impaired family members to better appreciate the ad.
“I especially wanted my two grandkids,” he says, “to know what their grandfather is singing and dancing about!”
To view the VACU commercials, visit http://youtube.com/watch?v=sxv9WSKRCUY and http://youtube.com/VACreditUnion; or visit the Virginia Credit Union page on Facebook for photos and clips from the ads.
Mothers Against Drunk Driving (MADD) will host a candlelight vigil of remembrance and hope Tuesday, Dec. 2 at 7 p.m. at the University of Richmond, outside the Cannon Chapel. The public is invited to attend and join MADD to honor victims of impaired driving crashes, while helping to remind the community to be safe during the holidays. > Read more.
Among participants at the Seventh Annual Coordinators2Inc Golf Tournament and awards luncheon Oct. 3 were (from left) Rebecca Ricardo, C2 Inc executive director; Kevin Derr, member of the winning foursome; Sharon Richardson, C2 Inc founder; and Frank Ridgway and Jon King, members of the winning foursome.
Held at The Crossings Golf Club, the tournament will benefit placement of children from Virginia's foster care system into permanent families through Coordinators2. > Read more.
Event will help kick of Marine Corps' 'Toys for Tots' campaign
All 140 A.C. Moore locations will serve as drop-off centers this year for the Marine Toys for Tots Foundation, and all toys collected will stay in the local communities served by the stores in which they are donated.
On Saturday, Nov. 15, the Willow Lawn location will kick off the month-long program by hosting a "Make & Take" craft event for kids. Children ages six and older will be able to make a craft and take it home with them. Representatives from the Marines will be in-store to teach customers about the Toys for Tots program. A.C. Moore team members will be on site to help with the crafts. > Read more.
The Dominion GardenFest of Lights Grand Illumination takes place tonight at Lewis Ginter Botanical Garden! This year’s theme is “A Legacy in Lights: 120 Years from Bicycle Club to Botanical Garden,” which celebrates the Garden’s history. You can also celebrate Thanksgiving again – tomorrow at Henricus Historical Park. More great events – Lavender Fields Herb Farm and Wilton House Museum will both host their holiday open house events this weekend. For all our top picks this weekend, click here! > Read more.
Disney’s ‘Big Hero 6,’ lovable robot Baymax delight
It may be time for Olaf to step down as our nation’s reigning cartoon character. Big Hero 6, the latest animated feature from Disney, contains a challenger to the throne: Baymax (Scott Adsit), another lovably chubby white wonder, who will bring joy to children’s hearts and invade every home in America inside a six-foot pile of Disney merchandise.
Big Hero 6 (based ever so slightly on a Marvel comic of the same name) is the story of Baymax – and also his closest companion Hiro Hamada (Ryan Potter). And then also their four friends, all of whom join together to form the titular superhero team.
At first, though, it’s only Hiro, a young boy and an engineering prodigy, who’d rather spend his time in underground robot fight clubs than do something productive with his gifts. > Read more.
Bella’s feels – and tastes – like Italy should
Short Pump is known for its share of chain restaurants and strip malls, but diners looking for something more distinct can certainly find it without heading downtown or to nearby Charlottesville.
In fact, local husband-and-wife restaurateurs Valeria Bisenti and Doug Muir brought a taste of Charlottesville (and Italy) to Short Pump when they took a chance and opened Bella’s second location in the same shopping strip as Wal-Mart and Peter Chang China Cafe. (Bella’s original location is on Main Street in downtown Charlottesville.)
For a local Italian restaurant, Bella’s is as “Mom and Pop” as its gets. Valeria is Mom, and Doug is Pop. Since its opening about six months ago, diners have been eating rich comfort foods and drinking Italian wines. > Read more.
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CalendarLewis Ginter Botanical Garden will present the Dominion GardenFest of Lights nightly from 5 p.m. to 10 p.m. Nov. 28 to Jan. 12 (closed Dec. 24-25). This holiday tradition features… Full text