Bickmeier races into town as RIR’s new president

A few hours after arriving in Richmond for the first time in his life, Dennis Bickmeier did what you might expect the president of Richmond International Raceway to do.

He went for a two-and-a-half hour drive.

A typical Sprint Cup race at RIR lasts a little longer, but Bickmeier wasn't spinning laps around the three-quarter-mile track over which he now presides. Rather, he was venturing around the region by himself, taking his first glimpse of his new home.

"It's been quite a couple of days," Bickmeier told a group of reporters during a gathering at RIR Friday. "It has been overwhelming but in a very good, positive way."

Tuesday, Bickmeier reported to work in Brooklyn, Mich., where he served as the vice president of consumer sales and marketing for Michigan International Speedway – a position he had held since 2007.

By that evening, he'd received word from International Speedway Corporation (ISC) that he'd be heading to Richmond to take over for RIR President Doug Fritz, whose curious resignation was announced by the track the following afternoon. (Fritz had resigned "to pursue other career opportunities," according to a press release, though associates seemed unaware of his plans. On the morning the change was announced, Fritz had attended a Greater Richmond Chamber of Commerce meeting as a representative of RIR.)

ISC owns 12 NASCAR tracks, and Bickmeier was one of several vice presidents in the company being groomed for eventual roles as track presidents. Asked if he had gone through an interview process for the RIR job, or whether he was simply offered the position or told that it would be his next assignment, Bickmeier said with a smile, "I'd like to think that I've been interviewing for it the last 10 years."

Though he acknowledged his eventual desire to become a president, he said he would have been content had the opportunity not come for another 10 years.

With questions about Fritz's departure lingering, Bickmeier said he was only looking forward, not backward.

"I look forward to being a great cheerleader" for RIR, Greater Richmond and the state of Virginia, Bickmeier said Friday. "Hopefully I can add some energy. This place has a great history and great tradition, and we're going to continue to build on that."

During his 90-minute session with print and broadcast reporters Friday, Bickmeier focused repeatedly on his desire to provide an entertaining, affordable experience at RIR for fans. Though it's important to attract new fans, he said he would focus significant energy on maintaining and improving relationships with existing RIR ticket-holders.

"If we don't meet that demand, they're not coming back," he said. At Michigan, Bickmeier and his staff made extensive use of fan surveys and focus groups. He said whatever RIR officials have done in those areas in the past, "we're going to do it times ten" in the future.

Among other issues he discussed:

• the need to improve the fan experience at the track, perhaps by providing more access to drivers, in-race scanners and race viewers;

• the idea of marketing the sport and its nuances more effectively to fans – especially casual fans who may not understand typical strategies employed by drivers and their teams;

• the possibility of providing tickets to military members, veterans, senior citizens and other groups through sponsorships with local businesses. (Bickmeier said he had no intention of giving away free or discounted tickets to such groups, because doing so threatens to alienate season-ticket holders who pay a higher price for their seats).

Bickmeier acknowledged that the timing of his appointment – nine weeks before RIR's signature race Sept. 10 – would make for some interesting – and long – days. That race is the final NASCAR Sprint Cup event before the series' 10-race "Chase," NASCAR's version of playoffs. It's become RIR's calling card, an event that resonates nationally with NASCAR fans who tune in to see which drivers will make the Chase.

He told reporters Friday that in the weeks between now and then, he plans to learn as much as possible about the track, the Richmond region and Virginia. He joked that he'd do his best to stay out of the way of RIR staffers who have been preparing for the September race weekend for months.

"I came here with a blank notebook, but I'm filling it up quickly," he said.

While at Michigan, Bickmeier oversaw MIS's individual and group ticket sales to the general public as well as corporate sponsors and other businesses. He arrives at RIR at a time when the track is experiencing a downswing in attendance – much like many other tracks. (RIR's streak of consecutive Sprint Cup sellouts ended at 33 in September 2008.)

He said he was anxious to work on plans to attract more fans and said he planned to meet with local business leaders to seek their support. He also intends to meet with Virginia Tourism Corporation officials in an attempt to heighten marketing efforts that involve RIR and NASCAR. The fact that Virginia hosts four NASCAR Sprint Cup races each year (including two in Martinsville) should lend itself to such promotion, he said. An effort at MIS involving Michigan tourism officials produced strong results and publicity there, he said.

Though he assumed the job immediately, Bickmeier won't arrive at RIR full-time until late August or early September, he said.



Bail Bonds Chesterfield VA

Crime Stoppers’ Crime of the Week: May 22, 2017

This week, Crime Stoppers needs your help to find the suspects vandalizing Dominion Energy equipment in Varina.

On Feb. 6 and May 3, someone shot at equipment belonging to Dominion Energy. Both incidents occurred near Kingsland Road between the hours of midnight and 3 a.m. The equipment was damaged, causing a major inconvenience to customers who lost power and posing a safety hazard to people nearby. > Read more.

A place to excel

It's no surprise when a business deal begins to take shape during a golf outing.

Perhaps less common is the business deal that percolates during a youth football practice. But such was the case for Varina District Supervisor Tyrone Nelson.

During a visit to former Varina High School football star Michael Robinson's football camp, Nelson was discussing with Robinson his excitement for the new Varina Library, whose opening last June was at that time forthcoming.
> Read more.

Business in brief


Long & Foster Real Estate recently named Amy Enoch as the new manager of its Tuckahoe office. Enoch brings more than 15 years of real estate expertise to her new position, and she most recently led Long & Foster’s Village of Midlothian office. Enoch has served in both sales and management positions during her tenure at Long & Foster. Prior to her real estate career, Enoch worked in information technology and hospitality. She is a graduate of Radford University, where she earned a Bachelor of Science degree in economics, English and history. Enoch has also received the designation of Graduate, Realtor Institute (GRI) from the National Association of Realtors, and this showcases her expertise in the fundamentals of real estate. > Read more.

Henrico recognized as a 2017 ‘Playful City USA’ community


A national nonprofit organization, KaBOOM!, has selected Henrico County as a 2017 Playful City USA community. The organization encourages communities to bring fun and balanced activities to children every day.

Henrico's selection is joined by the city of Richmond, town of Ashland, as well as the counties of Charles City, Chesterfield, Goochland, Hanover, New Kent and Powhatan. All of the localities make up the first region completely recognized through Playful City USA. > Read more.

Gallagher Foundation serves more than 14,000 teens in first year


In its first year, The Cameron K. Gallagher Foundation reached 14,000 teens through its programs from Spring 2016 to date. The foundation is dedicated to spreading positivity and erasing stigmas by educating and creating awareness on depression, anxiety and stress among teens. CKG delivers programs at schools, community events and its West End office.

“Students are in need of the information in the workshops, whether they know it or not, and they aren’t getting it anywhere else,” said Beth Curry, Director of Health and Wellness at The Steward School. > Read more.

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Rising country artist Stephanie Quayle will perform at 7 p.m. at the Henrico Theatre in Highland Springs. Quayle is currently celebrating a Top 100 single on the Billboard Country Airplay chart and her first Top 50 record on the Billboard Indicator chart. Fans may recognize her songs “Drinking with Dolly” and “Winnebago.” Tickets are $10. For details, visit http://www.henricolive.com. Full text

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