Henrico County VA
facebook twitter email rss

Bars aren’t happy about social media ad ban

Why are bar and restaurant owners frowning when it comes to advertising “happy hour” specials?

Because in the age of Twitter and Facebook, Virginia law prohibits advertising drink specials using social media.
Drinking establishments can legally sell alcohol at lower prices until 9 p.m. The problem is, they aren’t allowed to advertise that fact in the media – not even on the Internet or with social media.

This year, legislation to end that ban looked like it was soaring through the Virginia General Assembly. But last month, the bill’s sponsor, Delegate David B. Albo, R-Springfield, decided to pull the plug on it for this session.

“A bunch of people who are against underage drinking were concerned about the bill,” Albo said. “I did not really understand their opposition because even if an underage person saw the website, they still could not go to the restaurant and purchase alcohol.” One of the opponents was Daniel Fabian, coordinator of alcohol and
substance abuse at the University of Richmond. He fears that advertising happy hours with social media would prompt more young people to drink.

“If the bill would have passed, our biggest concern was about the increase of overconsumption of underage drinkers,” Fabian said.

House Bill 470, which passed the House unanimously on Feb. 10, would have allowed drinking establishments “to post on a website or social media site maintained or administered by the licensee or his agent information about the time periods during which alcoholic beverages are being sold at reduced prices and to include in connection there with the terms ‘Happy Hour’ or ‘Drink Specials.’ ”

Albo said he thought the measure was pretty innocuous.

“The bill would not have allowed anyone to promote anything,” he said. “It merely would allow a restaurant to put its happy hour specials on its own website. That website may be a Facebook site or a regular website.”

But on Feb. 17, Albo decided to withdraw his bill, and the Senate Rehabilitation and Social Services Committee voted unanimously to strike HB 470 from consideration.

“It just got too controversial,” Albo said.

Since the 1980s, state law has barred liquor license holders from publicly advertising happy hour and drink specials outside their establishment or through electronic media.

In 2009, the Virginia Alcoholic Beverage Control Board approved of bars and restaurants displaying a 17-inch-by-22-inch sign in the window of their business. That sign can say the business offers happy hour at a certain time – but nothing else.

Information advertising the drink specials can be posted only inside the establishment, but not where they can be seen from outside.

Bars and restaurants can’t put any of this information online. Such restrictions irk people in the business.

“It’s really annoying that we can’t put drink specials on our own website,” said Bart Carrique, beverage director for Cha Cha’s Cantina in Richmond’s Shockhoe Slip entertainment district. “It is a hinder on our sales at promoting our industry, period.”

The ABC Board defines electronic media as “any system involving the transfer of signs, signals, writing, images, sounds, data, or intelligence of any nature transmitted in whole or in part by a wire, radio, television, electromagnetic, photo-electronic, or photo-optical system, including, but not limited to, radio, television, electronic mail, and the Internet.”

The board restricts happy hour advertising because it is concerned about overconsumption of alcohol, underage drinking, drunken driving and other behavior.
Community

Gayton Baptist Church dedicates new outreach center


The John Rolfe YMCA and Gayton Baptist Church have partnered in an effort to bring greater health and wellness opportunities to the community.

Through this partnership, the John Rolfe Y will run Youth Winter Sports programs, including basketball and indoor soccer, in Gayton’s newly renovated $5.5 million outreach center that features a new gymnasium, youth and teen space, social space with café, meeting space and full service commercial kitchen. > Read more.

Henricus Historical Park to host Publick Day Sept. 20

Henricus Historical Park will commemorate its anniversary during Publick Day, a signature annual event that celebrates the establishment of the second successful English settlement in the New World. In September 1611, Sir Thomas Dale, along with soldiers, tradesmen and farmers, ventured from Jamestown to create the Citie of Henricus. Leaders of Henricus developed the first English hospital, chartered the first college in North America, established tobacco as the first cash crop in Virginia, and created a place where Pocahontas lived and met John Rolfe.

Publick Day will take place Saturday, Sept. 20, from 10 a.m. to 5 p.m. Admission is free and parking is $5 per vehicle. > Read more.

Commonwealth Parenting, CMoR-Short Pump to present 6-part parenting forum series

As part of its 30th anniversary year and partnership with the Children's Museum of Richmond, Commonwealth Parenting will present a six-part RVA Parents Forum Series to address some of the toughest issues confronting parents.

Parenting experts and family educators will tackle topics ranging from bullying to alcohol, sex to divorce, and technology and stress. Parents will learn how to identify potential problems.

"We're excited about bringing this much-needed forum series to parents in central Virginia. Through our valuable partnership with Commonwealth Parenting, we can have a deeper impact in the community through parent and caregiver education," said Karen Coltrane, president and CEO of the Children's Museum of Richmond. > Read more.

Page 1 of 117 pages  1 2 3 >  Last ›

Entertainment

Weekend Top 10


Check out these three B’s in Henrico this weekend: books, bluegrass and “Born Yesterday.” Other activities to participate in – and feel good about – are the 15th annual James River Regional Cleanup and the 5th annual Richmond Out of the Darkness Community Walk. For all our top picks this weekend, click here! > Read more.

When the cliche stands tall

Inspirational football movie tries too hard for its own good
When the Game Stands Tall is based on a true story – an unbelievable true story that takes the word “inspiring” about as far as it can go.

It’s a film about Bob Ladouceur, coach of the De La Salle High Spartans, a California high school football team with 12 consecutive undefeated seasons (a staggering 151 games won in a row).

Along the way, Ladouceur (played by Jim Caviezel) faced the kind of hardship most football coaches (thankfully) can only imagine – suffering a near-fatal heart attack, the death of a star player, and rebuilding the team after that 151-game streak came to a humiliating end. > Read more.

Weekend Top 10


Enjoy political comedy at its finest with The Capitol Steps at The Cultural Arts Center at Glen Allen. Methodist and Baptist churches unite for the fourth annual Mission Footprint 5K, taking place at Trinity UMC. Or in honor of Grandparent’s Day on Sunday, treat them to A Grand Family Affair or maybe a movie – the 1978 film “Superman” is at the Henrico Theatre. For all our top picks this weekend, click here! > Read more.

Page 1 of 96 pages  1 2 3 >  Last ›







 

Reader Survey | Advertising | Email updates

Classifieds

GET FREE OF CREDIT CARD DEBT NOW! Cut payments by up to half. Stop creditors from calling. 877-467-4560
Full text

Place an Ad | More Classifieds

Calendar

The Modlin Center for the Arts at the University of Richmond will stream National Theatre Live’s “A Streetcar Named Desire” at 2 p.m. in Camp Concert Hall, Booker Hall of… Full text

Your weather just got better.

Henricopedia

Henrico's Top Teachers