Bars aren’t happy about social media ad ban

Why are bar and restaurant owners frowning when it comes to advertising “happy hour” specials?

Because in the age of Twitter and Facebook, Virginia law prohibits advertising drink specials using social media.
Drinking establishments can legally sell alcohol at lower prices until 9 p.m. The problem is, they aren’t allowed to advertise that fact in the media – not even on the Internet or with social media.

This year, legislation to end that ban looked like it was soaring through the Virginia General Assembly. But last month, the bill’s sponsor, Delegate David B. Albo, R-Springfield, decided to pull the plug on it for this session.

“A bunch of people who are against underage drinking were concerned about the bill,” Albo said. “I did not really understand their opposition because even if an underage person saw the website, they still could not go to the restaurant and purchase alcohol.” One of the opponents was Daniel Fabian, coordinator of alcohol and
substance abuse at the University of Richmond. He fears that advertising happy hours with social media would prompt more young people to drink.

“If the bill would have passed, our biggest concern was about the increase of overconsumption of underage drinkers,” Fabian said.

House Bill 470, which passed the House unanimously on Feb. 10, would have allowed drinking establishments “to post on a website or social media site maintained or administered by the licensee or his agent information about the time periods during which alcoholic beverages are being sold at reduced prices and to include in connection there with the terms ‘Happy Hour’ or ‘Drink Specials.’ ”

Albo said he thought the measure was pretty innocuous.

“The bill would not have allowed anyone to promote anything,” he said. “It merely would allow a restaurant to put its happy hour specials on its own website. That website may be a Facebook site or a regular website.”

But on Feb. 17, Albo decided to withdraw his bill, and the Senate Rehabilitation and Social Services Committee voted unanimously to strike HB 470 from consideration.

“It just got too controversial,” Albo said.

Since the 1980s, state law has barred liquor license holders from publicly advertising happy hour and drink specials outside their establishment or through electronic media.

In 2009, the Virginia Alcoholic Beverage Control Board approved of bars and restaurants displaying a 17-inch-by-22-inch sign in the window of their business. That sign can say the business offers happy hour at a certain time – but nothing else.

Information advertising the drink specials can be posted only inside the establishment, but not where they can be seen from outside.

Bars and restaurants can’t put any of this information online. Such restrictions irk people in the business.

“It’s really annoying that we can’t put drink specials on our own website,” said Bart Carrique, beverage director for Cha Cha’s Cantina in Richmond’s Shockhoe Slip entertainment district. “It is a hinder on our sales at promoting our industry, period.”

The ABC Board defines electronic media as “any system involving the transfer of signs, signals, writing, images, sounds, data, or intelligence of any nature transmitted in whole or in part by a wire, radio, television, electromagnetic, photo-electronic, or photo-optical system, including, but not limited to, radio, television, electronic mail, and the Internet.”

The board restricts happy hour advertising because it is concerned about overconsumption of alcohol, underage drinking, drunken driving and other behavior.
Bail Bonds Chesterfield VA

New conservation easement creates wooded buffer for Bryan Park

Five years ago, members of the Friends of Bryan Park were facing the apparently inevitable development of the Shirley subdivision in Henrico, adjacent to the forested section of the park near the Nature Center and Environmental Education Area.

As part of the Shirley subdivision, the land had been divided into 14 lots in 1924, but had remained mostly undisturbed through the decades. In 2012, however, developers proposed building 40 modular houses on roughly 6.5 acres, clear-cutting the forest there and creating a highly dense neighborhood tucked into a dead end. > Read more.

Meet the men running for governor


Virginia will elect a new governor this year.

The governor’s position is one of great power and influence, as the current officeholder, Terry McAuliffe, has demonstrated by breaking the record for most vetoes in Virginia history.

However, during the last gubernatorial race in 2014, the voter turnout was less than 42 percent, compared with 72 percent during last year’s presidential election. > Read more.

RISC to address reading, childhood trauma, job training at assembly

On May 1, more than 1,700 community members representing Richmonders Involved to Strengthen our Communities will gather at St. Paul’s Baptist Church (4247 Creighton Road) at 7 p.m. to address elementary reading, childhood trauma and job training in the greater Richmond region. Community members will speak about each issue and proposed solution.

For three years, the organization has sought implementation of a specific literacy program in Henrico County that it believes would help children who struggle with reading. > Read more.

Henrico to begin update of zoning, subdivision ordinances April 26


Henrico County is beginning a comprehensive update of its zoning and subdivision ordinances — the first such effort in six decades — and will introduce the project as part of the April 26 meeting of the Henrico County Planning Commission.

The meeting will begin at 9 a.m. in the Board Room of the Henrico Government Center, 4301 E. Parham Road. The ordinance update project will be featured as the final item on the agenda. Project consultant Clarion Associates will give a presentation, and meeting participants will be able to ask questions and provide comments. > Read more.

HCPS to present three-day ARTS Festival, beginning April 21


Henrico County Public Schools’ annual spring arts festival will celebrate its fourth year with a weekend of music and fine art. ARTS Festival events – the acronym stands for Artists, Residents, Teachers and Students – will kick off with a musical performance Friday night, April 21 and events will run through Sunday, April 23. This year’s festival will be held at Henrico High School, 302 Azalea Avenue.

Friday night at 7:30 p.m. the Center for the Arts at Henrico High School will hold the first of two weekend performances of its Musical Theatre Showcase, a selection of musical numbers performed by Center for the Arts students. > Read more.
Community

Villa’s Flagler Housing wins national NAEH award


St. Joseph's Villa’s Flagler Housing & Homeless Services was one of three entities to earn the National Alliance to End Homelessness' Champion of Change Award. The awards were presented Nov. 17 during a ceremony at the Newseum in Washington, D.C.

NAEH annually recognizes proven programs and significant achievements in ending child and family homelessness.

Flagler completed its transition from an on-campus shelter to the community-based model of rapid rehousing in 2013, and it was one of the nation's first rapid re-housing service providers to be certified by NAEH. > Read more.

RIR’s Christmas tree lighting rescheduled for Dec. 12


Richmond International Raceway's 13th annual Community Christmas tree lighting has been rescheduled from Dec. 6 to Monday, Dec. 12, at 6:30 p.m., due to inclement weather expected on the original date.

Entertainment Dec. 12 will be provided by the Laburnum Elementary School choir and the Henrico High School Mighty Marching Warriors band. Tree decorations crafted by students from Laburnum Elementary School and L. Douglas Wilder Middle School will be on display. Hot chocolate and cookies will be supplied by the Henrico High School football boosters. > Read more.
Entertainment

Weekend Top 10


For our Top 10 calendar events this weekend, click here! > Read more.

 

April 2017
S M T W T F S
·
·
·
·
·
·
17
·
·
·
·
·
·

Calendar page

Classifieds

Place an Ad | More Classifieds

Calendar

Bethlehem Church, located at 4210 Penick Rd., will host a concert by The Finney’s John and Frankie at 4 p.m. All are welcome. A love offering will be taken. For details, call 262-8339. Full text

Your weather just got better.

Henricopedia

Henrico's Top Teachers

The Plate