Bars aren’t happy about social media ad ban

Why are bar and restaurant owners frowning when it comes to advertising “happy hour” specials?

Because in the age of Twitter and Facebook, Virginia law prohibits advertising drink specials using social media.
Drinking establishments can legally sell alcohol at lower prices until 9 p.m. The problem is, they aren’t allowed to advertise that fact in the media – not even on the Internet or with social media.

This year, legislation to end that ban looked like it was soaring through the Virginia General Assembly. But last month, the bill’s sponsor, Delegate David B. Albo, R-Springfield, decided to pull the plug on it for this session.

“A bunch of people who are against underage drinking were concerned about the bill,” Albo said. “I did not really understand their opposition because even if an underage person saw the website, they still could not go to the restaurant and purchase alcohol.” One of the opponents was Daniel Fabian, coordinator of alcohol and
substance abuse at the University of Richmond. He fears that advertising happy hours with social media would prompt more young people to drink.

“If the bill would have passed, our biggest concern was about the increase of overconsumption of underage drinkers,” Fabian said.

House Bill 470, which passed the House unanimously on Feb. 10, would have allowed drinking establishments “to post on a website or social media site maintained or administered by the licensee or his agent information about the time periods during which alcoholic beverages are being sold at reduced prices and to include in connection there with the terms ‘Happy Hour’ or ‘Drink Specials.’ ”

Albo said he thought the measure was pretty innocuous.

“The bill would not have allowed anyone to promote anything,” he said. “It merely would allow a restaurant to put its happy hour specials on its own website. That website may be a Facebook site or a regular website.”

But on Feb. 17, Albo decided to withdraw his bill, and the Senate Rehabilitation and Social Services Committee voted unanimously to strike HB 470 from consideration.

“It just got too controversial,” Albo said.

Since the 1980s, state law has barred liquor license holders from publicly advertising happy hour and drink specials outside their establishment or through electronic media.

In 2009, the Virginia Alcoholic Beverage Control Board approved of bars and restaurants displaying a 17-inch-by-22-inch sign in the window of their business. That sign can say the business offers happy hour at a certain time – but nothing else.

Information advertising the drink specials can be posted only inside the establishment, but not where they can be seen from outside.

Bars and restaurants can’t put any of this information online. Such restrictions irk people in the business.

“It’s really annoying that we can’t put drink specials on our own website,” said Bart Carrique, beverage director for Cha Cha’s Cantina in Richmond’s Shockhoe Slip entertainment district. “It is a hinder on our sales at promoting our industry, period.”

The ABC Board defines electronic media as “any system involving the transfer of signs, signals, writing, images, sounds, data, or intelligence of any nature transmitted in whole or in part by a wire, radio, television, electromagnetic, photo-electronic, or photo-optical system, including, but not limited to, radio, television, electronic mail, and the Internet.”

The board restricts happy hour advertising because it is concerned about overconsumption of alcohol, underage drinking, drunken driving and other behavior.
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The Jenkins Foundation has granted The McShin Foundation $25,000 for residential recovery services to serve those with a Substance Use Disorder. The Jenkins Foundation is focused on equitable access to health care services, as well as programs that help reduce risky behaviors and promote safe and healthy environments. The McShin Foundation was founded in 2004 and is Virginia's leading non-profit, full-service Recovery Community Organization (RCO), committed to serving individuals and families in their fight against Substance Use Disorders. > Read more.

Early voting for Democratic nominations in Brookland, 73rd House districts tonight


APR. 24, 11:10 A.M. – Henrico Democrats will hold an early voting session tonight from 6 p.m. to 8 p.m. in two party caucus elections.

Democrats in the county are selecting a nominee for the Brookland District seat on the Henrico Board of Supervisors and a nominee for the 73rd District seat in the Virginia House of Delegates.

Danny Plaugher, the executive director of Virginians for High Speed Rail, and Courtney Lynch, the founder of the Lead Star leadership development organization, are seeking the Brookland District nomination. > Read more.

Crime Stoppers’ Crime of the Week: April 24, 2017


Crime Stoppers needs your help to identify the suspects who participated in a home invasion and robbery in the City of Richmond.

At approximately 2:33 A.M. April 12, four or five men forced their way through a rear door and into an apartment in the 1100 block of West Grace Street.

According to police, the suspects – one with a long gun and all but one in ski masks – bound the occupants with duct tape and robbed them of several items, including cash, mobile phones and a computer. > Read more.

HCPS named a ‘Best Community for Music Education’ for 18th straight year


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A safer way across


A project years in the making is beginning to make life easier for wheelchair-bound residents in Northern Henrico.

The Virginia Department of Transportation is completing a $2-million set of enhancements to the Brook Road corridor in front of St. Joseph's Villa and the Hollybrook Apartments, a community that is home to dozens of disabled residents. > Read more.
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YMCA event will focus on teen mental health


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Villa’s Flagler Housing wins national NAEH award


St. Joseph's Villa’s Flagler Housing & Homeless Services was one of three entities to earn the National Alliance to End Homelessness' Champion of Change Award. The awards were presented Nov. 17 during a ceremony at the Newseum in Washington, D.C.

NAEH annually recognizes proven programs and significant achievements in ending child and family homelessness.

Flagler completed its transition from an on-campus shelter to the community-based model of rapid rehousing in 2013, and it was one of the nation's first rapid re-housing service providers to be certified by NAEH. > Read more.
Entertainment

Restaurant Watch


Find out how your favorite dining establishments fared during their most recent inspections by the Virginia Department of Health. > Read more.

 

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The Pediatric Brain Tumor Foundation will host the Virginia Ride for Kids at 11 a.m. The family-friendly loop ride begins at Richmond International Raceway and travels through Henrico County. Any make or model of street legal motorcycle is welcome. There will be activities for non-riders as well, including a bike show, food, vendors, speakers and activities for the whole family. The Virginia Ride for Kids is one of 30 PBTF-hosted motorcycle rides taking place this year. Now in its 15th year, the Virginia Ride for Kids has raised more than $1.1 million to help the Pediatric Brain Tumor Foundation fund childhood brain tumor research and life-changing family support programs. Admission is free but a minimum donation of $40 per motorcycle is encouraged. For details, visit http://www.rideforkids.org. Full text

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