Bars aren’t happy about social media ad ban

Why are bar and restaurant owners frowning when it comes to advertising “happy hour” specials?

Because in the age of Twitter and Facebook, Virginia law prohibits advertising drink specials using social media.
Drinking establishments can legally sell alcohol at lower prices until 9 p.m. The problem is, they aren’t allowed to advertise that fact in the media – not even on the Internet or with social media.

This year, legislation to end that ban looked like it was soaring through the Virginia General Assembly. But last month, the bill’s sponsor, Delegate David B. Albo, R-Springfield, decided to pull the plug on it for this session.

“A bunch of people who are against underage drinking were concerned about the bill,” Albo said. “I did not really understand their opposition because even if an underage person saw the website, they still could not go to the restaurant and purchase alcohol.” One of the opponents was Daniel Fabian, coordinator of alcohol and
substance abuse at the University of Richmond. He fears that advertising happy hours with social media would prompt more young people to drink.

“If the bill would have passed, our biggest concern was about the increase of overconsumption of underage drinkers,” Fabian said.

House Bill 470, which passed the House unanimously on Feb. 10, would have allowed drinking establishments “to post on a website or social media site maintained or administered by the licensee or his agent information about the time periods during which alcoholic beverages are being sold at reduced prices and to include in connection there with the terms ‘Happy Hour’ or ‘Drink Specials.’ ”

Albo said he thought the measure was pretty innocuous.

“The bill would not have allowed anyone to promote anything,” he said. “It merely would allow a restaurant to put its happy hour specials on its own website. That website may be a Facebook site or a regular website.”

But on Feb. 17, Albo decided to withdraw his bill, and the Senate Rehabilitation and Social Services Committee voted unanimously to strike HB 470 from consideration.

“It just got too controversial,” Albo said.

Since the 1980s, state law has barred liquor license holders from publicly advertising happy hour and drink specials outside their establishment or through electronic media.

In 2009, the Virginia Alcoholic Beverage Control Board approved of bars and restaurants displaying a 17-inch-by-22-inch sign in the window of their business. That sign can say the business offers happy hour at a certain time – but nothing else.

Information advertising the drink specials can be posted only inside the establishment, but not where they can be seen from outside.

Bars and restaurants can’t put any of this information online. Such restrictions irk people in the business.

“It’s really annoying that we can’t put drink specials on our own website,” said Bart Carrique, beverage director for Cha Cha’s Cantina in Richmond’s Shockhoe Slip entertainment district. “It is a hinder on our sales at promoting our industry, period.”

The ABC Board defines electronic media as “any system involving the transfer of signs, signals, writing, images, sounds, data, or intelligence of any nature transmitted in whole or in part by a wire, radio, television, electromagnetic, photo-electronic, or photo-optical system, including, but not limited to, radio, television, electronic mail, and the Internet.”

The board restricts happy hour advertising because it is concerned about overconsumption of alcohol, underage drinking, drunken driving and other behavior.
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Virginia raises a toast to George Washington’s whiskey


George Washington is recognized as the father of our country, but with a bill signed into law by Gov. Terry McAuliffe, Washington also will be recognized under another title – distiller of Virginia’s official liquor.

SB 1261, sponsored by Sen. Adam Ebbin of Alexandria, adds a “state spirit” to the list of the commonwealth’s official emblems and designations and crowns George Washington’s rye whiskey with the title.

The bill, which McAuliffe signed last week, highlights George Washington’s contributions to the culture of Virginia as “a native son of Virginia born on February 22, 1732, in Pope’s Creek”; “the first American president, commander of the Continental Army, and president of the Constitutional Convention”; and “a model statesman ... universally acknowledged as the father of our nation.” > Read more.

McAuliffe vetoes 6 more bills; GOP calls him ‘disengaged’


Gov. Terry McAuliffe on Monday vetoed six bills, including three Republicans said would help prevent voter fraud but the Democratic governor said would create barriers to voting.

McAuliffe has now vetoed 37 bills from the General Assembly’s 2017 session – and 108 during his four-year term as governor, surpassing any of his predecessors.

Republican legislative leaders say McAuliffe has broken his promise to be bipartisan, calling his office “the most disengaged administration we have ever worked with.” > Read more.

HSWCD to give away tree seedlings Thursday and Friday


Henricopolis Soil and Water Conservation District will hold its annual tree seedling giveaway March 30 at Dorey Park Shelter 1 from 2:30 to 6 p.m., and March 31 at Hermitage High School from 8:30 a.m. to noon.

Studies show that mature trees increase property value, decrease summertime cooling costs by providing shade, slow erosion and reduce flooding. They also provide homes for birds, food for countless creatures, and playgrounds for children. > Read more.

Dog rescued, no one injured in Northside townhouse fire


MAR. 27, 11 A.M. – No one was injured by a townhouse fire that occurred early Monday morning in the 200 block of Knightsmanor Court, near the intersection of Azalea Avenue and Richmond-Henrico Turnpike.

The first Henrico Fire officials were on scene in less than four minutes and found heavy smoke and flames coming from the two-story townhouse. Firefighters from the first-arriving fire engine and ladder truck made their way to the townhome involved in fire and searched for victims through high heat and reduced visibility. > Read more.

Walk, ceremony to observe Crime Victims’ Rights Week

In observance of National Crime Victims' Rights Week (April 2-8), and to honor victims of crime in Henrico County and raise awareness about crime victims' rights and issues, Henrico County Victim/Witness will hold a commemorative ceremony and informative walk April 5. > Read more.
Community

Villa’s Flagler Housing wins national NAEH award


St. Joseph's Villa’s Flagler Housing & Homeless Services was one of three entities to earn the National Alliance to End Homelessness' Champion of Change Award. The awards were presented Nov. 17 during a ceremony at the Newseum in Washington, D.C.

NAEH annually recognizes proven programs and significant achievements in ending child and family homelessness.

Flagler completed its transition from an on-campus shelter to the community-based model of rapid rehousing in 2013, and it was one of the nation's first rapid re-housing service providers to be certified by NAEH. > Read more.

RIR’s Christmas tree lighting rescheduled for Dec. 12


Richmond International Raceway's 13th annual Community Christmas tree lighting has been rescheduled from Dec. 6 to Monday, Dec. 12, at 6:30 p.m., due to inclement weather expected on the original date.

Entertainment Dec. 12 will be provided by the Laburnum Elementary School choir and the Henrico High School Mighty Marching Warriors band. Tree decorations crafted by students from Laburnum Elementary School and L. Douglas Wilder Middle School will be on display. Hot chocolate and cookies will be supplied by the Henrico High School football boosters. > Read more.
Entertainment

Metro Diner to open second Henrico location


Metro Diner, a comfort food concept, will open its second Henrico location next month. The company is accepting job applications for its Libbie Place location at 5626 West Broad Street. The diner concept, known for its fried chicken and waffles, meatloaf, and shrimp and grits, will bring 100 new jobs to the region as it plans to open its doors in April.

The 3,500-square-foot diner located in the Libbie Place Shopping Center will seat more than 100 and serve classic comfort food staples with a twist, such as fried chicken and waffles topped with strawberry butter and a stuffed challah bread French toast with strawberry and blueberry compote. > Read more.

 

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The Pediatric Brain Tumor Foundation will host the Virginia Ride for Kids at 11 a.m. The family-friendly loop ride begins at Richmond International Raceway and travels through Henrico County. Any make or model of street legal motorcycle is welcome. There will be activities for non-riders as well, including a bike show, food, vendors, speakers and activities for the whole family. The Virginia Ride for Kids is one of 30 PBTF-hosted motorcycle rides taking place this year. Now in its 15th year, the Virginia Ride for Kids has raised more than $1.1 million to help the Pediatric Brain Tumor Foundation fund childhood brain tumor research and life-changing family support programs. Admission is free but a minimum donation of $40 per motorcycle is encouraged. For details, visit http://www.rideforkids.org. Full text

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