Henrico County VA
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Address change provided revenue, identity

For years, a curious thing was happening to some of the tax money due to Henrico County.

It was being paid to the City of Richmond instead.

How much, exactly, county officials had no way of knowing, but they conservatively estimated their losses between $5 million and $12 million annually.

The culprit? Inaccurate mailing addresses that labeled most of the county – even the county's own government centers – as "Richmond, Va." In total, all or portions of 15 ZIP codes in Henrico – covering nearly 100,000 postal customers – carried the Richmond name.

Tax payments made by businesses – often those with branches in Henrico but headquartered elsewhere – were being designated incorrectly for Richmond, since that's how those businesses were labeled by the Postal Service.

Fixing the problem seemed simple enough, but years of efforts by county officials couldn't convince the U.S. Postal Service to create new ZIP codes specific to the county (too complicated and costly) or give a more appropriate name to those already in use.

But finally, in early 2008, the U.S. Postal Service agreed to let Henrico residents in the affected ZIP codes decide for themselves. The result was a majority vote that spring in favor of establishing "Henrico, Va." mailing addresses that seemed long overdue. The new addresses took effect that fall, helping Henrico begin to reclaim its missing revenue and also giving it a firm identity at the same time.

For its impact on the county's coffers – and its identity – the establishment of "Henrico" mailing addresses ranks No. 14 on the Henrico Citizen's list of the most significant moments in Henrico's 400-year history.

Finding a solution
Addressing the issue had been a top priority of county executives for some time, but they knew that solutions – though seemingly simple – would require patience and could cause backlash from the city, the postal service and even their own citizens. To some degree, they were right on all counts.

When the Henrico Citizen initially reported the county's estimated tax losses in early 2003 as a result of the issue, some citizens reacted with skepticism. Others bristled at the notion of changing the recognizable "Richmond" address for something less identifiable to most outside of Central Virginia.

About seven years ago, county officials believed they had convinced the Postal Service of the gravity of the matter. The USPS initially agreed to change the "Richmond" addresses within Henrico to read "Henrico" instead, if survey respondents supported the idea. But then USPS officials backed away from the plan – as well as a subsequent effort by Henrico leaders to conduct a smaller "test" area that could be phased in slowly.

Frustrated, and still losing revenue, county officials enlisted the help of their elected officials in Congress and the Virginia General Assembly to help their efforts gain traction. But the process was slow.

Because the operations of the Postal Service do not take into consideration jurisdictional boundaries, there was no easy way for USPS officials to consider creating new Henrico-specific ZIP codes.

The "Richmond" mailing addresses had permeated Henrico during a period of decades, as the original Richmond post office expanded and opened new branch locations in the county, as well as in Chesterfield. Aside from Glen Allen, Sandston and Highland Springs – which had developed originally with all the features of small towns and therefore received their own mailing addresses and post offices – the rest of Henrico lacked those characteristics and was as a result painted by the broad "Richmond" brush.

Debate grows
When years of discussions finally resulted in the USPS's decision to put the idea of a "Henrico" mailing address to a vote, county officials were thrilled. Customers in the 10 "Richmond ZIP codes located entirely within Henrico County – 23228, 23229, 23231, 23233, 23238, 23242, 23250, 23255, 23288 and 23294 – as well as those customers in the Highland Springs ZIP code, received surveys that spring asking them to vote for or against the proposed change to a "Henrico, Va." mailing address.

As the issue received more public attention, some of the anticipated public commentary became reality.

Some Western Henrico residents argued that the change would lessen the value of their "Richmond" labels, while Eastern Henrico residents, tired of existing in the shadows of Richmond, seemed mostly to favor the change. Some business objections centered around the downside of having to change letterhead, address labels and other mostly minor items.

The public debate was at times a contentious one.

"I think it's a bunch of rubbish that the county says it is losing revenue from the city," one resident wrote in response to a Citizen article about the topic in 2008. "Everyone knows Richmond. If Henrico is trying to create an identity of its own away from Richmond, it can't be done."

But county officials always viewed the issue as a straightforward one.

"The county's money should go to the county, and the city's money should go to the city," Tuckahoe District Supervisor Pat O'Bannon told the Citizen in 2008. "I think it makes sense – [the issue] is worth tax money to the county."

Henrico officials always placed blame for their lost revenue on the system that they said confused taxpayers – especially the large, corporate ones based out of state whose accountants simply checked off "Richmond" as the locality to which their payments were due. Henrico leaders didn't fault the City of Richmond, which unknowingly had become the beneficiary of the misdirected payments for years.

But when the proposed mailing address change was put to a vote, some television commercials encouraged Henrico residents to vote against the change, arguing that the loss of revenue would hurt Richmond and strike a blow to regional cooperation.

Creating an identity
Only about one-third of the customers in the affected regions responded to the 2008 survey, but of those, 61 percent voted in favor of the change, which took effect in October the same year. The vote made "Henrico" the preferred mailing address for each of the 11 affected ZIP codes located entirely within the county and an acceptable address for the Henrico customers in five ZIP codes that straddle Henrico and Richmond (23222, 23223, 23226, 23227 and 23230). (Customers in each of the 16 ZIP codes could, and can, still use "Richmond" if they desire.)

County officials celebrated a long-sought victory that also came with a perhaps unintended side benefit: a true identity for the county.

Because most of the affected ZIP codes were in the heart of Henrico's West End commercial corridor, the change provided instant and widespread name recognition for the county, which has only grown in the years since. That impact may be more difficult to quantify but no less valuable as a result.

Henrico's effort to correct a Postal Service flaw spawned similar efforts elsewhere in Virginia – a rare state in which cities and counties cannot overlap – including in Chesterfield County, where new mailing addresses recently took effect.

Henrico officials have credited their own change with helping to restore millions of dollars to the county's budget – money that has been particularly welcome during the recession of the past several years.
Community

Author, child abuse survivor to speak at Henrico event

To help celebrate twenty years of service to advocating for abused and neglected children in Henrico County, Henrico Court Appointed Special Advocates, Inc. (CASA) will host an evening with bestselling author K.L. Randis on Tuesday, Aug. 26, from 5:30 p.m. to 7:30 p.m. at Belmont Recreation Center in Lakeside.

Randis is best known for her bestselling novel, Spilled Milk, which tells her painful – but ultimately triumphant – personal story of abuse and of child abuse prevention. The book is her first novel.

The event is free to the public, but seating is limited Reservations may be made by e-mailing .(JavaScript must be enabled to view this email address). Belmon Recreation Center is located at 1600 Hilliard Road. > Read more.

Philippines ambassador to the US visits Filipino Festival in Henrico


The Ambassador of the Philippines to the United States Jose L. Cuisia, Jr. attended the Ninth Annual Filipino Festival at Our Lady of Lourdes Church earlier this month. Cuisia (pictured above with festival performers) was welcomed by County Manager John Vithoulkas and Brookland District Supervisor Dick Glover (below) at the church, which is located in Lakeside.

While enjoying some of the cultural performances at the festival, the ambassador and his wife had a private lunch with Vithoulkas, Glover, Eldon Burton (an outreach representative from U.S. Senator Mark R. Warner’s Office) and Father James Begley, the pastor of OLL. > Read more.

Dragon boats invade the James

Hundreds of spectators filled the banks of the James River to watch two dozen teams of competitors in the Walgreen’s Richmond International Dragon Boat Festival at Rocketts Landing Aug. 2. The event included a number of races, as well as several cultural performances. The sport is billed as the fastest growing water sport in the world.(Photo by Roger Walk for the Henrico Citizen) > Read more.

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Entertainment

Weekend Top 10


For our Top 10 calendar events this weekend, click here! > Read more.

‘Planes’ sequel crashes

‘Fire and Rescue’ proves too predictable, boring

Planes: Fire and Rescue opens with a dedication to the hero firefighters of the world. It’s an admirable notion, and it makes sense, given that this is a film about planes that fight fires.

But here it might be a little out of place, as Planes: Fire and Rescue has a few things on its mind besides supporting the men and women who routinely throw themselves into burning buildings.

Like money. Lots and lots of money – into the 11-figures-and-counting range. In case you weren’t aware, 2006’s Cars was the biggest moneymaker Disney had in decades – not because of how much green the film printed at the box office, but because a combination of toys, games and snack foods stamped with the Cars seal of approval routinely pulls in tens of billions of dollars per year. > Read more.

Weekend Top 10


This weekend in Henrico, you can learn about fall herbs or mad science. Enjoy some laughs from West End Comedy or Three-Penny Theatre’s production of “The Rivah Home Companion.” For music lovers, Jennifer Nettles is in concert tonight and the fifth annual GWAR-B-Q takes place tomorrow at Hadad’s Lake. For all our top picks this weekend, click here! > Read more.

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