Address change provided revenue, identity
By Tom Lappas, Citizen Editor 06/10/11
For years, a curious thing was happening to some of the tax money due to Henrico County.
It was being paid to the City of Richmond instead.
How much, exactly, county officials had no way of knowing, but they conservatively estimated their losses between $5 million and $12 million annually.
The culprit? Inaccurate mailing addresses that labeled most of the county – even the county's own government centers – as "Richmond, Va." In total, all or portions of 15 ZIP codes in Henrico – covering nearly 100,000 postal customers – carried the Richmond name.
Tax payments made by businesses – often those with branches in Henrico but headquartered elsewhere – were being designated incorrectly for Richmond, since that's how those businesses were labeled by the Postal Service.
Fixing the problem seemed simple enough, but years of efforts by county officials couldn't convince the U.S. Postal Service to create new ZIP codes specific to the county (too complicated and costly) or give a more appropriate name to those already in use.
But finally, in early 2008, the U.S. Postal Service agreed to let Henrico residents in the affected ZIP codes decide for themselves. The result was a majority vote that spring in favor of establishing "Henrico, Va." mailing addresses that seemed long overdue. The new addresses took effect that fall, helping Henrico begin to reclaim its missing revenue and also giving it a firm identity at the same time.
For its impact on the county's coffers – and its identity – the establishment of "Henrico" mailing addresses ranks No. 14 on the Henrico Citizen's list of the most significant moments in Henrico's 400-year history.
Finding a solution
Addressing the issue had been a top priority of county executives for some time, but they knew that solutions – though seemingly simple – would require patience and could cause backlash from the city, the postal service and even their own citizens. To some degree, they were right on all counts.
When the Henrico Citizen initially reported the county's estimated tax losses in early 2003 as a result of the issue, some citizens reacted with skepticism. Others bristled at the notion of changing the recognizable "Richmond" address for something less identifiable to most outside of Central Virginia.
About seven years ago, county officials believed they had convinced the Postal Service of the gravity of the matter. The USPS initially agreed to change the "Richmond" addresses within Henrico to read "Henrico" instead, if survey respondents supported the idea. But then USPS officials backed away from the plan – as well as a subsequent effort by Henrico leaders to conduct a smaller "test" area that could be phased in slowly.
Frustrated, and still losing revenue, county officials enlisted the help of their elected officials in Congress and the Virginia General Assembly to help their efforts gain traction. But the process was slow.
Because the operations of the Postal Service do not take into consideration jurisdictional boundaries, there was no easy way for USPS officials to consider creating new Henrico-specific ZIP codes.
The "Richmond" mailing addresses had permeated Henrico during a period of decades, as the original Richmond post office expanded and opened new branch locations in the county, as well as in Chesterfield. Aside from Glen Allen, Sandston and Highland Springs – which had developed originally with all the features of small towns and therefore received their own mailing addresses and post offices – the rest of Henrico lacked those characteristics and was as a result painted by the broad "Richmond" brush.
When years of discussions finally resulted in the USPS's decision to put the idea of a "Henrico" mailing address to a vote, county officials were thrilled. Customers in the 10 "Richmond ZIP codes located entirely within Henrico County – 23228, 23229, 23231, 23233, 23238, 23242, 23250, 23255, 23288 and 23294 – as well as those customers in the Highland Springs ZIP code, received surveys that spring asking them to vote for or against the proposed change to a "Henrico, Va." mailing address.
As the issue received more public attention, some of the anticipated public commentary became reality.
Some Western Henrico residents argued that the change would lessen the value of their "Richmond" labels, while Eastern Henrico residents, tired of existing in the shadows of Richmond, seemed mostly to favor the change. Some business objections centered around the downside of having to change letterhead, address labels and other mostly minor items.
The public debate was at times a contentious one.
"I think it's a bunch of rubbish that the county says it is losing revenue from the city," one resident wrote in response to a Citizen article about the topic in 2008. "Everyone knows Richmond. If Henrico is trying to create an identity of its own away from Richmond, it can't be done."
But county officials always viewed the issue as a straightforward one.
"The county's money should go to the county, and the city's money should go to the city," Tuckahoe District Supervisor Pat O'Bannon told the Citizen in 2008. "I think it makes sense – [the issue] is worth tax money to the county."
Henrico officials always placed blame for their lost revenue on the system that they said confused taxpayers – especially the large, corporate ones based out of state whose accountants simply checked off "Richmond" as the locality to which their payments were due. Henrico leaders didn't fault the City of Richmond, which unknowingly had become the beneficiary of the misdirected payments for years.
But when the proposed mailing address change was put to a vote, some television commercials encouraged Henrico residents to vote against the change, arguing that the loss of revenue would hurt Richmond and strike a blow to regional cooperation.
Creating an identity
Only about one-third of the customers in the affected regions responded to the 2008 survey, but of those, 61 percent voted in favor of the change, which took effect in October the same year. The vote made "Henrico" the preferred mailing address for each of the 11 affected ZIP codes located entirely within the county and an acceptable address for the Henrico customers in five ZIP codes that straddle Henrico and Richmond (23222, 23223, 23226, 23227 and 23230). (Customers in each of the 16 ZIP codes could, and can, still use "Richmond" if they desire.)
County officials celebrated a long-sought victory that also came with a perhaps unintended side benefit: a true identity for the county.
Because most of the affected ZIP codes were in the heart of Henrico's West End commercial corridor, the change provided instant and widespread name recognition for the county, which has only grown in the years since. That impact may be more difficult to quantify but no less valuable as a result.
Henrico's effort to correct a Postal Service flaw spawned similar efforts elsewhere in Virginia – a rare state in which cities and counties cannot overlap – including in Chesterfield County, where new mailing addresses recently took effect.
Henrico officials have credited their own change with helping to restore millions of dollars to the county's budget – money that has been particularly welcome during the recession of the past several years.
More than 300 participants took the plunge for charity Feb. 25 at The Shops at Willow Lawn, raising $40,000 for the Special Olympics of Virginia as part of the 2017 RVA Polar Plunge Fest. Participants jumped into frigid water as part of the event, having raised money through donations leading up to the event.
“At Special Olympics Virginia, our vision is to inspire the first unified generation; a generation of people who respectfully include each other in the school, in the workplace, in the community,” said Rick Jeffrey, Special Olympics Virginia President. “Plunging this past Saturday included people with intellectual disabilities and those without; people of all ages, genders, races and religions; students and teachers; doctors and lawyers; military and law enforcement; one for all; all for one." > Read more.
CancerLINC's 11th annual "It’s in the Bag" event raised more than $50,000. The event, presented by Virginia Cancer Institute, was held at The Westin Richmond in Henrico Feb. 2 and was attended by more than 200 people.
“It's in the Bag” included handbag designer Thaddeus DuBois and his family from Syracuse, Ind. DuBois brought four handcrafted handbags, which were auctioned off and raised more than $4,000. Three autographed handbags from “Sex and the City” star Sarah Jessica Parker also brought funds. > Read more.
Citizen Staff Reports 02/28/2017 Features
Above, Varina’s Andre Watkins drives to the basket during the Blue Devils’ 52-51 win against Hampton in the Group 5A third-place game at Hermitage High School Feb. 25. Below, Tyrese Jenkins drives to the basket during the game. The Blue Devils (21-6 on the season), who earlier last month defeated Hermitage, 53-34, to earn a spot in the 5A state tournament, next will face Albemarle in that tournament. It is the program’s first trip to the state tournament since 2001 and first under fourth-year coach Andrew Lacey, who has turned around a team that was 6-14 during his first season. > Read more.
For the past two months, they showed up every day at the state Capitol, dressed in matching blazers and carrying pen and paper at the ready – the next generation of public servants carefully observing their superiors.
These young adults are known as pages. They are middle school and high school students from around Virginia who assist in everyday tasks at the General Assembly to experience firsthand how the legislative process works.
The program dates as far back as 1850, when the one page who worked was paid $2 a day. > Read more.
Citizen Staff Reports 02/27/2017 Features
The Capital Region Land Conservancy (CRLC) is seeking to raise $100,000 in 30 days to cover due diligence and closing costs associated with the historic Malvern Hill Farm. These include boundary survey, Phase I ESA, title search and insurance, recording fees, taxes, and legal work as well as a Section 106 review.
CRLC is scheduled to close on the purchase of the property May 31, and is asking community members to help support the site's acquisition. All donations will help CRLC leverage $1 million in matching funds. > Read more.
St. Joseph's Villa’s Flagler Housing & Homeless Services was one of three entities to earn the National Alliance to End Homelessness' Champion of Change Award. The awards were presented Nov. 17 during a ceremony at the Newseum in Washington, D.C.
NAEH annually recognizes proven programs and significant achievements in ending child and family homelessness.
Flagler completed its transition from an on-campus shelter to the community-based model of rapid rehousing in 2013, and it was one of the nation's first rapid re-housing service providers to be certified by NAEH. > Read more.
Richmond International Raceway's 13th annual Community Christmas tree lighting has been rescheduled from Dec. 6 to Monday, Dec. 12, at 6:30 p.m., due to inclement weather expected on the original date.
Entertainment Dec. 12 will be provided by the Laburnum Elementary School choir and the Henrico High School Mighty Marching Warriors band. Tree decorations crafted by students from Laburnum Elementary School and L. Douglas Wilder Middle School will be on display. Hot chocolate and cookies will be supplied by the Henrico High School football boosters. > Read more.
Given the warm weather lately, Saturday’s RVA Polar Plunge Winter Fest, benefiting Special Olympics Virginia, might actually be enjoyable! Other weekend events you’re sure to enjoy include the 14th annual Richmond Kids Expo at the Richmond Raceway Complex, the Richmond Symphony and The Taters in concert at The Cultural Arts Center at Glen Allen, and the Richmond Ballet Minds in Motion Team XXL performing at the Henrico Theatre. This is also the last weekend to check out HATTheatre’s production of “Bill W. and Dr. Bob.” For all our top picks this weekend, click here! > Read more.
- More News
Feb. 16, 2017Click here to read the print edition.
- More Entertainment
- More Obituaries
- More Community
- More Opinions
- More Sports
CalendarThe Eastern Henrico Business Association will hold its general meeting at 6 p.m. at the Airport Hilton Garden Inn at 441 International Center Dr. in Sandston. Urban Grid will discuss the Briel Solar Farm Project. The meeting is free to attend and open to the public. For details, call 222-3338 or visit http://www.ehba.us. Full text