Henrico County VA

The Entrepreneur’s Corner

Network before you need work
Recently I had the opportunity to hear a speaker at a networking event with more than 500 attendees, and he asked them “Who is here today to sell something, to get some business?” More than half of those in the audience raised their hands. He then asked, “Now who is here today to buy something?” Not a single person raised their hand.

This is an all too familiar refrain when it comes to what is often thought of as “networking.” Many people attend networking events when they need work or want to close the next big deal, and they are consistently disappointed because people simply do not attend these events to buy. I am not saying that business never happens at networking events, it does, but it is rare, and even a blind squirrel finds a nut every once in a while.

In addition to this networking disconnect, there are literally dozens of networking events in the Henrico area every day of the week. You can end up just running from meeting to meeting with little to show for it, other than heartburn from drinking lots of bad coffee. So how can you make your networking work for you?

Here are my top tips to help you get the most from attending networking events:

1. Be prepared. Have your essential networking tools with you - business cards, a nametag, and a pen. Know what you’re going to say when someone asks “So what do you do?”

2. Set a goal for the event. Keep it simple, start with how many people you’d like to meet. Make it a reasonable number, 3 or 5, not 50.

3. Act like a host, not a guest. Help others meet people who can help them. Give a referral whenever possible. Listen for opportunities to solve people's problems by connecting them with your referral partners.

4. Listen and ask the 5 Ws – who, what, where, why, and when. You have two ears and one mouth, use them proportionally.

5. Spend your time meeting new people and don't linger with friends and associates. You didn't come here to socialize with people you already know!

And the most important tip...

Follow up with the people you meet. Most people collect business cards and never do anything with them. Contact each of the 3 to 5 people that you connected with and invite them to a one-to-one meeting. Don’t just dump them in to your e-mail marketing campaign – that does more harm than good.

Remember that the purpose of networking is more about farming than it is about hunting. You should be planting the seeds for lasting relationships, not thinking about bagging your next prey.

Mark Deutsch is a widely recognized expert in word-of-mouth and relationship marketing, and he is the Executive Director/CEO of BNI-Central Virginia, a successful networking and referral organization in the region. Contact him at .(JavaScript must be enabled to view this email address) or 612-2891.
Community

Lions Club donates backpacks to elementary school

The Richmond West Breakfast Lions Club (based in western Henrico) recently donated 59 backpacks to the Westover Hills Elementary School on Jahnke Road.

Above, club members display some of the backpacks prior to their distribution. > Read more.

Glen Allen student to perform at Carnegie Hall

Thanks to a first-place win in The American Protege International Vocal Competition 2014, Glen Allen High School student Matija Tomas will travel to New York City to perform at Carnegie Hall in December.

At the first-place winners recital in Weill Hall, Matija will perform Giacomo Puccini’s opera aria, “Chi il bel sogna di doretta.” She will perform with other vocalists from around the world and have the opportunity to win other awards and scholarships.

Locally, Thomas has performed with Richmond’s renowned Glorious Christmas Nights, Christian Youth Theatre, and WEAG’s Urban Gospel Youth Choir. > Read more.

Gayton Baptist Church dedicates new outreach center


The John Rolfe YMCA and Gayton Baptist Church have partnered in an effort to bring greater health and wellness opportunities to the community.

Through this partnership, the John Rolfe Y will run Youth Winter Sports programs, including basketball and indoor soccer, in Gayton’s newly renovated $5.5 million outreach center that features a new gymnasium, youth and teen space, social space with café, meeting space and full service commercial kitchen. > Read more.

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Entertainment

Deep Run HS plans fall musical

Tickets for Deep Run High School’s fall musical production – Aida – will go on sale Nov. 3. The Elton John-Tim Rice pop opera, inspired by Verdi’s classic opera, tells the story of enslaved Nubian princess Aida, who falls for captain of the guard Radames, who is betrothed to the Egyptian princess.

Performances will be held Nov. 13-15 at 7 p.m. each day. > Read more.

Weekend Top 10


For our Top 10 calendar events this weekend, click here! > Read more.

CAT Theatre to host auditions

CAT Theatre will hold auditions for Book of Days on Sunday, Oct. 26 and Monday, Oct. 27, at 7 p.m. each day. Auditions will be held at CAT Theatre, 319 North Wilkinson Road in Henrico. Book of Days will run Jan. 23-Feb. 7 and is one of CAT’s submissions to the Acts of Faith Festival.

Book of Days, by Pulitzer Prize winner Lanford Wilson is an exploration of faith, justice, and corruption, amidst the backdrop of murder – and community theatre – in small town America. Book of Days was first written for and produced by Jeff Daniels Purple Rose Theatre Company of Michigan.

Director Leslie Cline is seeking five females between the ages of 20-65 and seven males between the ages of 24-65. > Read more.

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READERS & MUSIC LOVERS. 100 Greatest Novels (audio books) ONLY $99.00 (plus s h.) Includes MP3 Player & Accessories. BONUS: 50 Classical Music Works & Money Back Guarantee. Call Today!… Full text

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Calendar

Sandston Library, 23 E. Williamsburg Rd., will host a Scarecrow Party for ages 3-9 at 3:30 p.m. Celebrate scarecrows through stories, songs and a craft. Come dressed as a scarecrow.… Full text

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