LaDiff opening a Short Pump store

LaDifférence, a popular downtown Richmond furniture store, is expanding into Henrico County.

The store announced today that it will open a 7,000-square-foot location at West Broad Village in Short Pump Feb. 2. The store will host a grand opening celebration there Feb. 19-21.

The new location is smaller than LaDiff's 50,000-square-foot showroom on South 14th Street but will offer a variety of modern furniture and accessories and what co-owner Sarah Paxton calls "showstoppers" from throughout the world.

"For years we’ve had customers driving from the West End and Charlottesville to our flagship store, and what we’ve heard is that they wanted us to be more convenient to where they live," Paxton said. "By opening a second store at West Broad Village, we’re making LaDiff more accessible than ever. We’re excited to expand our footprint in Central Virginia and bring LaDiff’s unique shopping experience to even more customers.”

Chris Pine, president of Eagle Commercial Realty, said LaDiff is a perfect tenant for West Broad Village, a pedestrian-friendly urban living, office and shopping community. “We are still very much in a growth phase at West Broad Village, and we expect that LaDiff will be a major draw for many people from around the area,” he said.

LaDifférence co-owner Andy Thornton said the architecture of the West Broad Village store – about the size of two-and-a-half tennis courts – will maintain the open look and feel of the three-story downtown store “and bring that experience out to Short Pump.”

LaDiff, which employs 25 people, expects to hire three or four more full-time commissioned sales positions to staff the new store. Jobs will be shifted from the downtown location until the positions are filled. The store manager is Matthew King, a Virginia Commonwealth University graduate who has several years of experience in the retail and international shipping industries. Initially, the store hours will be 11 a.m. to 7 p.m. Wednesday through Saturday and noon to 5 p.m. on Sundays.

“We’re forecasting this location to contribute to a substantial portion of our company’s overall sales,” said Thornton, without giving a specific figure. “And while we want our customers to have a shopping option closer to their homes, we also hope this location will encourage folks to come downtown and visit our flagship. This location in the West End is really about convenience and access. We want everybody to be happy, because we’re happy guys.”
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Earnhardt gives Redskins a ride


Dale Earnhardt Jr., driver of the Hendrick Motorsports No. 88, stopped at Richmond Raceway Aug. 8 in advance of the track’s NASCAR weekend in September. He was joined by five players from the Washington Redskins, who were in town for the team's training camp, which concluded Aug. 14. The day in Richmond gave Earnhardt and the Redskins players an opportunity to see how the athletes compete in their respective sports. > Read more.

READ Center a finalist for $25k grant


The READ Center is a top-200 cause finalist in State Farm’s Neighborhood Assist program, making it eligible to earn a $25,000 grant to support adult literacy in the Richmond region. The 40 organizations from across the nation with the most votes will win grants.

The READ Center, based in Henrico, provides classroom instruction and one-to-one tutoring to adults with very low literacy. > Read more.

Henrico County property transactions, Aug. 1-6


A sample of property transactions during this period appear below:

1847 New Market Road – $137,000, 1,659 SF (built in 1935), from Philip J. Whiteway, III and Donna H. Whiteway et. al to David T. and Katherine W. Benckert.
6304 Trailing Ridge Court – $165,000, 1,246 SF (built in 1999), from Carol A. Allen to Sandra R. Jefferson.
1722 Devers Road – $169,950, 816 SF (built in 1949), from Heather K. Brunner to Kasey A. Sheridan and Jason Talbot.
3201 Purvis Road – $175,000, 2,051 SF (built in 1997), from Geneva Moore LLC to Jessica I. Bolling. > Read more.

Glen Allen wins 2 of first 3 games at 14U Babe Ruth World Series


The host Glen Allen 14-year-old all-star baseball team won two of its first three games in pool play at the 14-year-old Babe Ruth World Series, which is it hosting at RF&P Stadium in Glen Allen. The team beat the Midwest Plains champions, 9-4, in its first game Aug. 10, then topped the Southwest champions, 7-3, Aug. 11 before dropping a 5-4 result to the Ohio Valley champions. > Read more.

Filipino Festival draws thousands


Thousands of attendees visited the annual Filipino Festival at Our Lady of Lourdes Church in Lakeside Aug. 11-12, enjoying native foods, entertainment, clothing and commemorative items and much more. > Read more.

Henrico Business Bulletin Board

August 2017
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Celebrate the end of Summer Reading with treats and an interactive magic show by M+M Magic from 6:30 p.m. to 7:15 p.m. at Sandston Library. Sponsored by Friends of the Sandston Library. For details, call 501-1990 or visit http://www.henricolibrary.org. Full text

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