LaDiff opening a Short Pump store
LaDifférence, a popular downtown Richmond furniture store, is expanding into Henrico County.
The store announced today that it will open a 7,000-square-foot location at West Broad Village in Short Pump Feb. 2. The store will host a grand opening celebration there Feb. 19-21.
The new location is smaller than LaDiff's 50,000-square-foot showroom on South 14th Street but will offer a variety of modern furniture and accessories and what co-owner Sarah Paxton calls "showstoppers" from throughout the world.
"For years we’ve had customers driving from the West End and Charlottesville to our flagship store, and what we’ve heard is that they wanted us to be more convenient to where they live," Paxton said. "By opening a second store at West Broad Village, we’re making LaDiff more accessible than ever. We’re excited to expand our footprint in Central Virginia and bring LaDiff’s unique shopping experience to even more customers.”
Chris Pine, president of Eagle Commercial Realty, said LaDiff is a perfect tenant for West Broad Village, a pedestrian-friendly urban living, office and shopping community. “We are still very much in a growth phase at West Broad Village, and we expect that LaDiff will be a major draw for many people from around the area,” he said.
LaDifférence co-owner Andy Thornton said the architecture of the West Broad Village store – about the size of two-and-a-half tennis courts – will maintain the open look and feel of the three-story downtown store “and bring that experience out to Short Pump.”
LaDiff, which employs 25 people, expects to hire three or four more full-time commissioned sales positions to staff the new store. Jobs will be shifted from the downtown location until the positions are filled. The store manager is Matthew King, a Virginia Commonwealth University graduate who has several years of experience in the retail and international shipping industries. Initially, the store hours will be 11 a.m. to 7 p.m. Wednesday through Saturday and noon to 5 p.m. on Sundays.
“We’re forecasting this location to contribute to a substantial portion of our company’s overall sales,” said Thornton, without giving a specific figure. “And while we want our customers to have a shopping option closer to their homes, we also hope this location will encourage folks to come downtown and visit our flagship. This location in the West End is really about convenience and access. We want everybody to be happy, because we’re happy guys.”
To help celebrate twenty years of service to advocating for abused and neglected children in Henrico County, Henrico Court Appointed Special Advocates, Inc. (CASA) will host an evening with bestselling author K.L. Randis on Tuesday, Aug. 26, from 5:30 p.m. to 7:30 p.m. at Belmont Recreation Center in Lakeside.
Randis is best known for her bestselling novel, Spilled Milk, which tells her painful – but ultimately triumphant – personal story of abuse and of child abuse prevention. The book is her first novel.
The Ambassador of the Philippines to the United States Jose L. Cuisia, Jr. attended the Ninth Annual Filipino Festival at Our Lady of Lourdes Church earlier this month. Cuisia (pictured above with festival performers) was welcomed by County Manager John Vithoulkas and Brookland District Supervisor Dick Glover (below) at the church, which is located in Lakeside.
While enjoying some of the cultural performances at the festival, the ambassador and his wife had a private lunch with Vithoulkas, Glover, Eldon Burton (an outreach representative from U.S. Senator Mark R. Warner’s Office) and Father James Begley, the pastor of OLL. > Read more.
Hundreds of spectators filled the banks of the James River to watch two dozen teams of competitors in the Walgreen’s Richmond International Dragon Boat Festival at Rocketts Landing Aug. 2. The event included a number of races, as well as several cultural performances. The sport is billed as the fastest growing water sport in the world.(Photo by Roger Walk for the Henrico Citizen) > Read more.
‘Fire and Rescue’ proves too predictable, boring
Planes: Fire and Rescue opens with a dedication to the hero firefighters of the world. It’s an admirable notion, and it makes sense, given that this is a film about planes that fight fires.
But here it might be a little out of place, as Planes: Fire and Rescue has a few things on its mind besides supporting the men and women who routinely throw themselves into burning buildings.
Like money. Lots and lots of money – into the 11-figures-and-counting range. In case you weren’t aware, 2006’s Cars was the biggest moneymaker Disney had in decades – not because of how much green the film printed at the box office, but because a combination of toys, games and snack foods stamped with the Cars seal of approval routinely pulls in tens of billions of dollars per year. > Read more.
This weekend in Henrico, you can learn about fall herbs or mad science. Enjoy some laughs from West End Comedy or Three-Penny Theatre’s production of “The Rivah Home Companion.” For music lovers, Jennifer Nettles is in concert tonight and the fifth annual GWAR-B-Q takes place tomorrow at Hadad’s Lake. For all our top picks this weekend, click here! > Read more.
Find out how your favorite dining establishments fared during their most recent inspections by the Virginia Department of Health. > Read more.
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Aug. 6, 2014Click here to read the print edition.
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