LaDiff opening a Short Pump store
LaDifférence, a popular downtown Richmond furniture store, is expanding into Henrico County.
The store announced today that it will open a 7,000-square-foot location at West Broad Village in Short Pump Feb. 2. The store will host a grand opening celebration there Feb. 19-21.
The new location is smaller than LaDiff's 50,000-square-foot showroom on South 14th Street but will offer a variety of modern furniture and accessories and what co-owner Sarah Paxton calls "showstoppers" from throughout the world.
"For years we’ve had customers driving from the West End and Charlottesville to our flagship store, and what we’ve heard is that they wanted us to be more convenient to where they live," Paxton said. "By opening a second store at West Broad Village, we’re making LaDiff more accessible than ever. We’re excited to expand our footprint in Central Virginia and bring LaDiff’s unique shopping experience to even more customers.”
Chris Pine, president of Eagle Commercial Realty, said LaDiff is a perfect tenant for West Broad Village, a pedestrian-friendly urban living, office and shopping community. “We are still very much in a growth phase at West Broad Village, and we expect that LaDiff will be a major draw for many people from around the area,” he said.
LaDifférence co-owner Andy Thornton said the architecture of the West Broad Village store – about the size of two-and-a-half tennis courts – will maintain the open look and feel of the three-story downtown store “and bring that experience out to Short Pump.”
LaDiff, which employs 25 people, expects to hire three or four more full-time commissioned sales positions to staff the new store. Jobs will be shifted from the downtown location until the positions are filled. The store manager is Matthew King, a Virginia Commonwealth University graduate who has several years of experience in the retail and international shipping industries. Initially, the store hours will be 11 a.m. to 7 p.m. Wednesday through Saturday and noon to 5 p.m. on Sundays.
“We’re forecasting this location to contribute to a substantial portion of our company’s overall sales,” said Thornton, without giving a specific figure. “And while we want our customers to have a shopping option closer to their homes, we also hope this location will encourage folks to come downtown and visit our flagship. This location in the West End is really about convenience and access. We want everybody to be happy, because we’re happy guys.”
With a nod to Arbor Day, Citizen seeks photos, descriptions of significant Henrico trees
Citizen Staff Reports 04/28/2015
Do you have a favorite tree in Henrico?
Do you know of a tree with an interesting story?
Do you live near an especially large, old, or otherwise unusual tree – or do you pass by one that has always intrigued you?
Arbor Day 2015 (April 24) was last week, and though the Citizen has published stories about a few special trees over the years (see sidebar) we know that our readers can lead us to more. > Read more.
Henrico's most famous tree, known as the Surrender Tree, still stood for more than a century near the intersection of Osborne Turnpike and New Market Road -- until June 2012.
It was in the shade of that tree on April 3, 1865, that Richmond mayor Joseph Mayo met Major Atherton Stevens and troops from the 4th Massachusetts Cavalry and handed over a note surrendering the city to Federal troops. Evacuation had already begun. > Read more.
The Greater Richmond ARC's annual Ladybug Wine Tasting and Silent Auction on April 11 netted $75,165 to benefit its Infant and Child Development Services (ICDS) program.
About 350 guests sampled fine West Coast wines and craft beer from Midnight Brewery at Richmond Raceway Complex's Torque Club, along with food from local eateries. Carytown Cupcakes provided dessert. > Read more.
A Henrico High School student was one of eight students from Virginia selected as a 2015 student playwright as part of the School of the Performing Arts in the Richmond Community's 26th annual New Voices for the Theater Festival of New Works, which will be held July 10-11 at VCU.
Elaina Riddell of the Center for the Arts at Henrico HS will join the other students and bring her original one-act play to life on stage at the event. In total, 150 plays were submitted to SPARC. Riddell and the other winners will work closely with New York City-based professional playwright Bruce Ward for the event. > Read more.
In the mood for some spring shopping? Eastern Henrico FISH will hold their semi-annual yard sale this weekend – funds raised assist at-risk families in Eastern Henrico County. Lewis Ginter Botanical Garden will hold a spring plant sale which is among the largest in the region with more than 40 vendors selling plants ranging from well-known favorites to rare exotics. Put on your detective hat and find out “whodunnit” at the movie “Sherlock Holmes: A Game of Shadows” and “The Case of the Dead Flamingo Dancer,” presented by the Henrico Theatre Company May 1-17. For all our top picks this weekend, click here! > Read more.
It’s that time of year – charity races are popping up everywhere! On Saturday, St. Joseph’s Villa will be the site of the sixth annual CASA Superhero Run and the fifth annual Richmond Free to Breathe Run/Walk will be held in Innsbrook. Also in Innsbrook, the 2015 Richmond Take Steps for Crohn’s and Colitis will take place on Sunday. If you’re more into relaxation than exercise, check out Wine for Cure’s Dogwood Wine Festival or the Troubadours Community Theatre Group’s production of “West Side Story” at the Henrico Theatre. For all our top picks this weekend, click here! > Read more.
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CalendarTeens are welcome to a Hawaiian luau at 6:30 p.m. at Varina Library, 2001 Library Rd. Enjoy a laid back evening of Hawaiian fun. For details, call 290-9800 or visit… Full text