‘Town crier’ radio thrives

The sound of music fills a radio studio on a Saturday afternoon. Children’s tiny voices sing Christian songs.

As David Ventura fades out the music and turns on the microphone, the voice of pastor George Contreras travels across the airwaves throughout central Virginia.

The music and voices originate in Henrico County. In January 2012, WBTK 1380 AM radio moved from Richmond to studios in the Glenside area. The station’s tower has always been in Lakeside.

While based in Henrico County, the station hopes to appeal to Hispanic listeners and others from around the region who want to hear Christian songs, a mix of Spanish music and family-friendly programs.

“All of the music that we play, all the programming that we play, it is all targeted toward the family,” said Glen Motto, operations manager. “The lyrics of all of the songs are going to be safe.”

Motto said the station changed formats six years ago. The owners realized the region’s Hispanic community was growing.

“Henrico is the sixth largest county in Virginia in terms of Hispanic population,” Motto said. “When you include Chesterfield and Richmond, the Hispanic population nears 50,000.”

Radio stations play a central role in Hispanic communities in the U.S. and in Latin American countries.

Felipe Korzenny of The Center for Hispanic Marketing Communications at Florida State University writes in his blog that radio traditionally serves “as the town-crier in an interactive way” and the “radio announcer publicizes jobs…and spreads the word about local events.”

That’s exactly what drew WBTK announcer Oscar Contreras to the station.

Contreras, who lives in Henrico County, didn't expect to be working at a radio station.

He came to Richmond to study film and photography at Virginia Commonwealth University after his family moved to Culpeper from Guatemala.

But one day in his car, he heard the new radio station. He liked what he heard and called to apply for a job. He’s been at the station since then.

Contreras considers the station a community resource offering such programs as “Focus on the Community,” which airs each Monday.

“When I came into the radio [station, it] was in my heart to do a community show where we can inform people about what’s going on in the region, events, the services, have interviews with different experts on different topics,” he said. “We open the lines and people call; people ask questions.”

The station works with local governments and nonprofit agencies to share information with its Hispanic listeners. And of course the station connects advertisers with what Motto calls an “underserved market.”

Most of the music and programs are in Spanish, but long-time announcer “Brother Herb” Pollard hosts a morning show Monday through Friday in English.

On a recent Friday morning, Pollard played religious songs and testimonials interspersed with weather and traffic reports.

Pollard, who is black, said one of his roles is to encourage his listeners. Another role he has taken on is to help build bridges between the area’s Hispanic and African-American communities.

“I bridge the gap between two cultures,” Pollard said. “I try to do it by music and by communication. I show equal love to all cultures.”

This story is part of the series "Virginia Tapestry: Reflecting Our Rich Diversity," produced by In Your Shoes Media.
Bail Bonds Chesterfield VA

Crime Stoppers’ Crime of the Week: April 24, 2017


Crime Stoppers needs your help to identify the suspects who participated in a home invasion and robbery in the City of Richmond.

At approximately 2:33 A.M. April 12, four or five men forced their way through a rear door and into an apartment in the 1100 block of West Grace Street.

According to police, the suspects – one with a long gun and all but one in ski masks – bound the occupants with duct tape and robbed them of several items, including cash, mobile phones and a computer. > Read more.

HCPS named a ‘Best Community for Music Education’ for 18th straight year


For the 18th year in a row, Henrico County Public Schools has been named one of the best communities in America for music education by the National Association of Music Merchants Foundation. The school division has earned the designation in each year the group has given the awards.

The designation is based on a detailed survey of a school division’s commitment to music instruction through funding, staffing of highly qualified teachers, commitment to standards and access to music instruction. The award recognizes the commitment of school administrators, community leaders, teachers and parents who believe in music education and work to ensure that music education accessible to all students.
> Read more.

A safer way across


A project years in the making is beginning to make life easier for wheelchair-bound residents in Northern Henrico.

The Virginia Department of Transportation is completing a $2-million set of enhancements to the Brook Road corridor in front of St. Joseph's Villa and the Hollybrook Apartments, a community that is home to dozens of disabled residents. > Read more.

New conservation easement creates wooded buffer for Bryan Park

Five years ago, members of the Friends of Bryan Park were facing the apparently inevitable development of the Shirley subdivision in Henrico, adjacent to the forested section of the park near the Nature Center and Environmental Education Area.

As part of the Shirley subdivision, the land had been divided into 14 lots in 1924, but had remained mostly undisturbed through the decades. In 2012, however, developers proposed building 40 modular houses on roughly 6.5 acres, clear-cutting the forest there and creating a highly dense neighborhood tucked into a dead end. > Read more.

Meet the men running for governor


Virginia will elect a new governor this year.

The governor’s position is one of great power and influence, as the current officeholder, Terry McAuliffe, has demonstrated by breaking the record for most vetoes in Virginia history.

However, during the last gubernatorial race in 2014, the voter turnout was less than 42 percent, compared with 72 percent during last year’s presidential election. > Read more.
Community

YMCA event will focus on teen mental health


The YMCA, in partnership with the Cameron K. Gallagher Foundation and PartnerMD, will host a free event May 2 to help parents learn how to deal with teen mental health issues. “When the Band-Aid Doesn’t Fix It: A Mom’s Perspective on Raising a Child Who Struggles” will be held from 6:30 to 8 p.m. at the Shady Grove Family YMCA,11255 Nuckols Road. The event will focus on education, awareness, and understanding the issues facing teens today. > Read more.

Villa’s Flagler Housing wins national NAEH award


St. Joseph's Villa’s Flagler Housing & Homeless Services was one of three entities to earn the National Alliance to End Homelessness' Champion of Change Award. The awards were presented Nov. 17 during a ceremony at the Newseum in Washington, D.C.

NAEH annually recognizes proven programs and significant achievements in ending child and family homelessness.

Flagler completed its transition from an on-campus shelter to the community-based model of rapid rehousing in 2013, and it was one of the nation's first rapid re-housing service providers to be certified by NAEH. > Read more.
Entertainment

Restaurant Watch


Find out how your favorite dining establishments fared during their most recent inspections by the Virginia Department of Health. > Read more.

 

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The Bizarre Bazaar returns to the Richmond Raceway Complex Mar. 31 to Apr. 2. A Virginia tradition for 25 years, unique offerings include seasonal gifts and decorative accessories for the home and garden, gourmet food and cookbooks, fine linens, designer women's and children's clothing, toys, fine crafts and artwork, spring and summer perennials, furniture and jewelry. Hours are 10 a.m. to 7 p.m. Mar. 31 and Apr. 1 and 10 a.m. to 5 p.m. Apr. 2. Admission is $7 for adults and $1.50 for children 2-12. For details, visit http://www.thebizarrebazaar.com. Full text

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