‘Town crier’ radio thrives

The sound of music fills a radio studio on a Saturday afternoon. Children’s tiny voices sing Christian songs.

As David Ventura fades out the music and turns on the microphone, the voice of pastor George Contreras travels across the airwaves throughout central Virginia.

The music and voices originate in Henrico County. In January 2012, WBTK 1380 AM radio moved from Richmond to studios in the Glenside area. The station’s tower has always been in Lakeside.

While based in Henrico County, the station hopes to appeal to Hispanic listeners and others from around the region who want to hear Christian songs, a mix of Spanish music and family-friendly programs.

“All of the music that we play, all the programming that we play, it is all targeted toward the family,” said Glen Motto, operations manager. “The lyrics of all of the songs are going to be safe.”

Motto said the station changed formats six years ago. The owners realized the region’s Hispanic community was growing.

“Henrico is the sixth largest county in Virginia in terms of Hispanic population,” Motto said. “When you include Chesterfield and Richmond, the Hispanic population nears 50,000.”

Radio stations play a central role in Hispanic communities in the U.S. and in Latin American countries.

Felipe Korzenny of The Center for Hispanic Marketing Communications at Florida State University writes in his blog that radio traditionally serves “as the town-crier in an interactive way” and the “radio announcer publicizes jobs…and spreads the word about local events.”

That’s exactly what drew WBTK announcer Oscar Contreras to the station.

Contreras, who lives in Henrico County, didn't expect to be working at a radio station.

He came to Richmond to study film and photography at Virginia Commonwealth University after his family moved to Culpeper from Guatemala.

But one day in his car, he heard the new radio station. He liked what he heard and called to apply for a job. He’s been at the station since then.

Contreras considers the station a community resource offering such programs as “Focus on the Community,” which airs each Monday.

“When I came into the radio [station, it] was in my heart to do a community show where we can inform people about what’s going on in the region, events, the services, have interviews with different experts on different topics,” he said. “We open the lines and people call; people ask questions.”

The station works with local governments and nonprofit agencies to share information with its Hispanic listeners. And of course the station connects advertisers with what Motto calls an “underserved market.”

Most of the music and programs are in Spanish, but long-time announcer “Brother Herb” Pollard hosts a morning show Monday through Friday in English.

On a recent Friday morning, Pollard played religious songs and testimonials interspersed with weather and traffic reports.

Pollard, who is black, said one of his roles is to encourage his listeners. Another role he has taken on is to help build bridges between the area’s Hispanic and African-American communities.

“I bridge the gap between two cultures,” Pollard said. “I try to do it by music and by communication. I show equal love to all cultures.”

This story is part of the series "Virginia Tapestry: Reflecting Our Rich Diversity," produced by In Your Shoes Media.
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AAA to host summer car care events Saturday


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AAA surveys show that many motorists are unprepared for roadside emergencies, so the organization will offer free battery, tire pressure and car maintenance checks at the events, which will run from 9 a.m. to 1 p.m. > Read more.

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She grew up worshiping Baptist, but that soon changed when she attended college and explored her religious options. James attended a worship and music conference in 1989 in Montreat, N.C., that made her question her career choices. She could not stop studying and reading more about God and decided to go to career counseling. > Read more.

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Richmond city, Henrico, Chesterfield and Hanover county natural gas customers have a new number to call for their utility services.

The City of Richmond Department of Public Utilities has replaced its old number, (804) 646-7000 as well as 311, with it's new number, (804) 646-4646 for all calls relating to utilities. Utilities include natural gas, water, sewer, storm-water and electric street-lighting. > Read more.

Henrico County property transactions, July 10-16


A sample of property transactions during this period appear below:

3714 Pemberton Ave.- $105,000, 720 SF (built in 1957), from William F. Patton Jr. to Jessica Garcia.

510 Besler Ln.- $121,000, 964 SF (built in 1986), from Joseph and Coral P. Bolden to Taneen Marlow.

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FirstComp Insurance Company, Markel Corp. named top insurance carriers


Two Glen Allen-based insurance carriers have been named among the top such companies in the nation.

Markel Corp. and FirstComp Insurance Company (now owned by Markel) are among 38 carriers recognized on the Insurance Business America list of the top insurance carriers in the country. > Read more.

Henrico Business Bulletin Board

July 2017
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Claire Lynch will perform at 8 p.m. at The Tin Pan, 8982 Quioccasin Rd. Lynch is a three-time IBMA Female Vocalist of the Year, a 2014 IBMA Song of the Year winner and Grammy nominee. Her latest album, the Grammy-nominated “North By South,” is a collection of tracks paying homage to some of her favorite Canadian songwriters, interpreting songs from “greats above the Great Lakes” like Gordon Lightfoot and Ron Sexsmith and infusing them with her signature acoustic treatment. Doors open at 6 p.m. Tickets are $22 in advance and $27 at the door. For details, call 447-8189 or visit http://www.tinpanrva.com. Full text

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