Short Pump Town Center Introduces ‘Facebook Deals’ Program

Short Pump Town Center is the first shopping center to implement a new Facebook program that rewards shoppers who "check in" with special savings.

The mall is using the Facebook Deals platform, which allows shoppers to virtually "check in" to the shopping center via Facebook on their smartphones when they are on the premises and receive local offers.

Short Pump’s introductory "Deals" promotion rewards the first 50 check-ins with a $10 gift card, and the check-in appears visibly to the shopper’s friends in their Facebook activity feed.

“Facebook Deals provides an easy way for us to entice shoppers to the Center and deliver special offers from Short Pump Town Center and our retailers," said Misty Parsons, Short Pump’s director of marketing, “The viral nature of these check-ins helps spread the word to other Facebook members. Since claiming our location on Facebook we’ve received over 100 check-ins.”

Facebook recently launched the Deals location-based service (LBS) in partnership with approximately 20 major brand partners, including Starbucks, REI, JCPenney, The Gap and McDonalds.
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Free children’s clothing for those in need

The Children's Clothing Closet at Highland Springs United Methodist Church will be open Saturday, Aug. 27 and Tuesday, Aug. 30 to provide free new or nearly new children's clothing for families in need, prior to the start of the school year. The Clothing Closet will be open from 10 a.m. to noon both days. The church is located at 22 North Holly Avenue. > Read more.

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It’s a great weekend to get outside! The Pocahontas Chapter of the Virginia Native Plant Society is offering two events this weekend. Accompany the group to find and document native plants present and blooming in Echo Lake Park on Saturday or take a “Sunday Stroll” at Dorey Park to observe the seasonal changes taking place. Other outdoor events this weekend include the final summer concert at West Broad Village and “Fridays on the Patio” at James River Cellars Winery in Glen Allen. If you’re going to be outside, don’t forget the insect repellent! To learn more about avoiding those pesky mosquitos, check out Henrico County’s “Fight-the-Bite TODAY” event tomorrow. For all our top picks this weekend, click here! > Read more.

 

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Pianist Holly Bowling will perform at 8 p.m. at The Tin Pan, 8982 Quioccasin Rd. Bowling is a classically trained pianist devoted to the legendary rock band Phish. Having attended… Full text

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