The Entrepreneur’s Corner

Most businesses today have an online presence or are considering the process of creating one. However, just having an online presence isn’t enough. Is your website doing what you want it to do?

Some websites actually may have an undesired effect on prospective clients or, worse, drive traffic to your competition. While these unfortunate problems could occur for any number of reasons, usually, the solution is simple and easily remedied.

Here are some vital tips to ensure your website does what it should:

1. Get a pro – If you want a site done right, hire someone who creates websites for a living. If you had a water leak, you would call a plumber. Creating an online presence should occur the same way. A good web designer helps you avoid frustration and saves both time and money. There are many elements vital to your site’s success that only a designer can implement effectively.

2. Keep it current – Regardless of format, whether your website is an e-commerce site, a Wordpress blog, or even a Facebook business page, keep the content updated. A site without new content on a regular basis (daily, weekly or monthly) soon will disappear from search engines, making it difficult for new customers to find you. Returning customers will notice if things change, and, hopefully, updated content keeps them engaged and coming back for more.

3. Avoid dead ends – When you are working with your designer (remember tip #1?), make sure when your website launches, all of your content is ready to go. Nothing is worse than the dreaded “coming soon” sign instead of the customer finding an active website, especially if your target market is unique. Have to change something or haven’t created content yet? Just disable the link temporarily. If the information isn’t visible, the customer will never know what was or was not meant to be there. Give your designer content regularly (remember tip #2?) and make it a priority to have all links functioning properly.

4. “3-2-1-contact!” – One of the most important services a website provides its visitors is a way to contact you. Nothing hurts you more than a customer with a question who cannot get an answer. A good website should answer most questions, but sometimes direct contact with another human being is better. Make sure your contact information is easy to find and easy to remember. In this case, more is always better. Phone, e-mail, Twitter, Facebook, LinkedIn – these are potential ways for you to be accessible to your clients. Make sure you use and check them regularly.

Michael J. Caro is the owner/principal of Purple Rose Enterprises, a local technology firm providing services such as Website/Graphic Design and Computer Repair/Support/Training. Contact him at 804-517-8376 or visit http://www.purpleroseenterprises.com.
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Glen Allen HS student earns playwriting residency


A play written by a Glen Allen High School junior was selected, along with seven others, to be performed professionally this summer through a nationally acclaimed Virginia high school playwriting program.

47B, a play written by 16-year-old Glen Allen High school student Dominique Dowling, was chosen by New Voices for the Theater, a playwriting competition sponsored by the School of the Performing Arts in the Richmond Community, from a pool of more than 150 plays by high school students in the state. > Read more.

Missing Eastern Henrico man found dead

Henrico Police have found the body of a missing Eastern Henrico man.

The body of 25-year-old Taj Rashad Bullock, who was last seen June 10 in Eastern Henrico, was found June 20 in a wooded area in that part of the county. > Read more.

Henrico Schools to participate in USDA summer food service


Henrico County Public Schools, through its Division of School Nutrition Services, will participate in the 2017 Summer Food Service Program administered by the US Department of Agriculture. The program provides meals to students enrolled in Henrico Schools summer programs or in those run by the Henrico County Department of Recreation and Parks.

Food service will be provided Monday through Thursday each week. (All sites will be closed Tuesday, July 4, in recognition of Independence Day.) Breakfast will be served from 7 a.m. to 9 a.m. Lunch will be served between 10 a.m. and 1 p.m., but specific lunch times will vary depending on the site. > Read more.

Henrico to offer July 20 class on treating opioid overdoses with naloxone

The Henrico County Division of Fire and Henrico Area Mental Health & Developmental Services (MH/DS) will present a free class Thursday, July 20 on how to administer naloxone to potentially save the life of someone who has overdosed on opioids.

The Revive! Opioid Overdose and Naloxone Education for Virginia class will be held from 5:30 to 7 p.m. at the MH/DS offices at 4825 S. Laburnum Ave. > Read more.

Crime Stoppers’ Crime of the Week – June 20, 2017


Police in Richmond are still looking for the person who they say robbed the FasMart at 2107 Semmes Avenue. Crime Stoppers needs the public's help identifying this suspect.

The robbery occurred at approximately 12:45 a.m. on Wednesday, May 31. The suspect entered the store pointing the weapon at the store clerk. As the suspect walked toward the counter, a second employee approached the suspect and grabbed the barrel of the weapon. > Read more.

Henrico Business Bulletin Board

June 2017
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The Ostomy Association of Greater Richmond, a support group for individuals who have had or are anticipating an ostomy, meets on the third Wednesday of each month (except July, August and December) at 7:30 p.m. at Henrico Doctors’ Hospital-Forest Campus, Williamsburg-A Room. Elizabeth Holland, who represents Hollister, Inc., will present new ostomy products. Guests are always welcome. For details, contact Mike Rollston at 232-1916 or .(JavaScript must be enabled to view this email address). Full text

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