The Entrepreneur’s Corner

A business name is important. It can tell the public what you offer, it can distinguish the business from others and it can cause the business owners problems if not carefully considered.

Many new business owners spend a great deal of time thinking up their business names without clearing the name before using it and then not properly using it once they get going. A business name is the commercial name a business uses and it may not be the same as the name of the corporation or limited liability company that owns the business.

A few simple checks can help relieve a business owner from name problems in the business down the road.

The first thing a business owner should check is whether the name is available for use as a name for a business entity at the Virginia State Corporation Commission. If the chosen name is not available, keep trying until you have a name that you can use.

The exact name of the business entity, including the “Inc.” or “LLC” at the end, is the name of the entity and the name that has to be used if nothing else is done. These endings are what inform customers that they are not dealing with an individual, but a business entity when they do business with you.

Many people drop the Inc. or LLC and do not realize that by doing that, they individually are using the name and that the corporation or LLC is no longer involved in the business.

The business name should also be checked for violations of another’s trademark rights before using it. This can be easily checked online at the Patent and Trademark Office for federal trademarks and at the State Corporation Commission for state trademarks.

How does a business use just the good part of its name without the Inc. or LLC and how do multiple businesses use the same name, like in a franchise system? This is done by filing what is called a Certificate of Assumed Name – a fairly simple document that says what the business entity’s true name is, what name it wants to use in business and the address at which it will use the name.

This document gets filed at the Circuit Court in the jurisdiction where the business is located and a certified copy of that filing gets filed with the State Corporation Commission.

That way, members of the public can know that the McDonalds at a certain address is really owned by a franchisee called XYZ, LLC and not McDonalds Corporation. All of this information is available publicly, so everyone is considered to have access to it.

Jim Wilson is an attorney who works with people starting, buying, selling and financing businesses and franchises. He has almost 20 years’ experience working with small businesses in the Richmond area. You can contact him at .(JavaScript must be enabled to view this email address).
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Henrico Schools to host College and Career Night Nov. 1


Students of all ages are invited to investigate options for life after high school at Henrico County Public Schools’ 2017 College and Career Night. The annual countywide event offers a chance to talk with representatives of more than 100 universities, colleges and professional programs, as well as about 50 representatives of career options such as businesses and branches of the military.

College and Career Night will take place Wednesday, Nov. 1 from 6 p.m. to 8 p.m. at Henrico High School, 302 Azalea Ave. > Read more.

Business in brief


Henrico-based nonprofit Commonwealth Autism recently received the Standards for Excellence Institute’s Seal of Excellence for successfully completing its accreditation program. Commonwealth Autism voluntarily opened itself to analysis by a peer review team during the last 18 months that examined the organization’s compliance with the “Standards for Excellence: An Ethics and Accountability Code for the Nonprofit Sector.” These standards cover areas such as: mission, strategy and evaluation; leadership – board, staff and volunteers; legal compliance and ethics; finance and operations; resource development; and public awareness, engagement and advocacy. Commonwealth Autism was one of six organizations in the Richmond region to be recognized and the first in the region to achieve full accreditation. In addition to this accreditation, Commonwealth Autism is recognized as an Accredited Charity with the Richmond Better Business Bureau and holds accreditation from the Code of Ethics for Behavioral Organizations (COEBO). > Read more.

Purify Infrared Sauna opens at GreenGate


Purify Infrared Sauna recently opened its second Henrico location at GreenGate Shopping Center in Short Pump.

Owner Mary Woodbridge opened her first Purify location on Patterson Avenue in July 2015. The new store is located at 301 Maltby Boulevard, Suite C, west of Short Pump Town Center. > Read more.

Henrico Master Gardener training program accepting applications through Oct. 27


The Henrico County Office of Virginia Cooperative Extension is accepting applications for its next volunteer Master Gardener training program, which provides instruction in all aspects of horticulture.

Applications for the 2018 training program will be accepted through Friday, Oct. 27. Classes will be held from 9 a.m. to 12:30 p.m. Tuesdays and Thursdays from Jan. 16 through March 22. > Read more.

Henrico Schools to host Oct. 30 job fair


Henrico Schools will host a job fair Oct. 30.

The event, to be held from 10 a.m. to 2 p.m. at the Fairfield branch library, is designed to attract potential full-time and substitute registered nurses, instructional assistants, bus drivers and school nutrition workers. > Read more.

Henrico Business Bulletin Board

October 2017
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The Friendship Circle of Virginia, in partnership with the ALS Foundation, will present “A True Wonder Woman and her Superhero Husband: An Evening with Dina Hurwitz” at 7 p.m. at Chabad Community Synagogue, 212 N. Gaskins Rd. Hurwitz will share her powerful story of how she and her husband, Rabbi Yitzi Hurwitz, who is battling ALS, and their seven young children maintain a meaningful relationship and thriving organization (Chabad in Temecula in California) despite Yitzi’s condition. The program will also feature remarks from Dr. Scott Vota, chairman of the Department of Neurology at VCU Medical Center, and an elegant dessert buffet. Admission is free but a $10 donation is suggested. To RSVP, call Paula Carl at 740-2000, ext. 0. Full text

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