The Entrepreneur’s Corner

A business name is important. It can tell the public what you offer, it can distinguish the business from others and it can cause the business owners problems if not carefully considered.

Many new business owners spend a great deal of time thinking up their business names without clearing the name before using it and then not properly using it once they get going. A business name is the commercial name a business uses and it may not be the same as the name of the corporation or limited liability company that owns the business.

A few simple checks can help relieve a business owner from name problems in the business down the road.

The first thing a business owner should check is whether the name is available for use as a name for a business entity at the Virginia State Corporation Commission. If the chosen name is not available, keep trying until you have a name that you can use.

The exact name of the business entity, including the “Inc.” or “LLC” at the end, is the name of the entity and the name that has to be used if nothing else is done. These endings are what inform customers that they are not dealing with an individual, but a business entity when they do business with you.

Many people drop the Inc. or LLC and do not realize that by doing that, they individually are using the name and that the corporation or LLC is no longer involved in the business.

The business name should also be checked for violations of another’s trademark rights before using it. This can be easily checked online at the Patent and Trademark Office for federal trademarks and at the State Corporation Commission for state trademarks.

How does a business use just the good part of its name without the Inc. or LLC and how do multiple businesses use the same name, like in a franchise system? This is done by filing what is called a Certificate of Assumed Name – a fairly simple document that says what the business entity’s true name is, what name it wants to use in business and the address at which it will use the name.

This document gets filed at the Circuit Court in the jurisdiction where the business is located and a certified copy of that filing gets filed with the State Corporation Commission.

That way, members of the public can know that the McDonalds at a certain address is really owned by a franchisee called XYZ, LLC and not McDonalds Corporation. All of this information is available publicly, so everyone is considered to have access to it.

Jim Wilson is an attorney who works with people starting, buying, selling and financing businesses and franchises. He has almost 20 years’ experience working with small businesses in the Richmond area. You can contact him at .(JavaScript must be enabled to view this email address).
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Eyes in the sky


Members of the Henrico Citizens Police Academy Alumni (pictured) got a rare peek at the “high” side of law enforcement recently, with a trip to the Metro Aviation Hangar adjacent to Richmond International Airport.

About 25 academy alumni gathered at the hangar July 11 to hear Officer Shaun McCarthy describe a typical day aloft - and some not so typical – in a Cessna owned by the Metro Aviation Unit. > Read more.

Rock on!


The painted rocks craze is thriving in Henrico, as a walk around the grounds of local libraries and parks will demonstrate. This rock was spotted near Libbie Mill Library, and there's a slideshow of many more uniquely-painted stones on the RVA Rocks Facebook page (https://facebook.com/groups/RVARocks/).

Painting and hiding rocks is a family activity appropriate for all ages, and parents especially like the way it fosters creativity and gets kids outdoors. > Read more.

Goochland man arrested at RIC with gun


A Goochland County man was arrested at Richmond International Airport July 19 after Transportation Security Administration officers found a loaded semi-automatic handgun in the traveler’s carry-on bag.

A TSA officer detected the 9 mm caliber handgun inside the man’s carry-on bag as it entered the security checkpoint X-ray machine. The handgun was loaded with 12 bullets. > Read more.

Kansas man struck, killed while crossing West Broad Street

A 54-year-old Kansas man was struck and killed by a car while attempting to cross West Broad Street near Bethlehem Road in the Near West End at about 10:30 p.m., July 19.

Julius A. McBride of Overland Park, Kansas, was struck by a car traveling east on West Broad Street. > Read more.

Henrico Police warn citizens to ‘Take it, Lock it or Lose it’


Eastern parts of Henrico County have witnessed a recent increase in larceny from automobiles, so Henrico Police officials are spreading the word to encourage citizens to lock their vehicles.

Police are handing out and posting fliers and putting message boards in neighborhoods to educate residents.

There usually is a rise of larceny from automobiles during Christmas, spring and summer break, said Henrico Police Officer James Bupp. > Read more.

Henrico Business Bulletin Board

July 2017
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The Pocahontas Chapter of the Virginia Native Plant Society will meet at 9 a.m. at Echo Lake Park. This small, scenic park offers a variety of habitats and a surprising diversity of native plants on a half-mile trail around the lake. Bring a light lunch for picnicking in the shade and telling flower stories. To register, contact trip leader Leslie Allanson at 795-7191 or .(JavaScript must be enabled to view this email address). Full text

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