CMoR, Cultural Arts Center to partner

The Children’s Museum of Richmond and The Cultural Arts Center at Glen Allen have joined together to bring the first Heart the Arts Festival to the Short Pump community.

The two organizations will be co-hosting the event on Sunday, June 26 from noon until 5 p.m.

“It's a festival presented by the Children's Museum of Richmond and The Cultural Arts Center at Glen Allen to celebrate the arts and to highlight the arts and culture opportunities that are available in the west end of Henrico through these two organizations,” CMoR Public Relations Director Michelle Rosman said.

The Children’s Museum of Richmond and The Cultural Arts Center at Glen Allen offer art classes, shows and performances for those interested in watching dance troupes, listen to live musical performances or learn about various world cultures.

“We hope the residents of western Henrico will learn that they have a rich arts community right where they live that they can take advantage of,” Rosman said. “They don't necessarily need to go downtown to see or be involved in the arts.”

The street festival will feature many different activities for visitors of all ages. Families looking for something to enjoy on a Sunday afternoon can come and immerse themselves in arts. The event is proud to present a line-up of live music and dance performances, artist demonstrations, games and hands-on projects to “feed the senses and spirits of all who attend.” There will be cookie-decorating, art projects, prizes for children, a watermelon-eating contest, bobbing for apples, a moon-bounce and water balloons to keep the kids entertained throughout the afternoon.

The fun-filled event will be set up just outside the CMoR’s location in Short Pump. Old Brick Road will be completely blocked off for the afternoon to accommodate the sidewalk tables and to keep the attendees away from traffic. Many including LaDiff, French Boutique and 3 Sport will display their goods along the sidewalk. Whole Foods, Keagan’s, Sweet Spot and Kona Grill will supply foods for all guests. The SPCA will bring puppies and kittens as well as perform dog-tricks.

“The Young Rembrandts will do an art activity with the children, Matt Lively, Ed Trask and Caroline Schallmo will do art demonstrations,” Rosman said. “Our hope is to make it an annual event - we can't be sure at this point, but that is the goal.”

Both organizations are expecting a good turnout thanks to the partnership and all the hard work put into the preparation of the festival.

“We're promoting it through both organizations' emails lists, which total about 20,000 addresses and several media outlets have picked it up,” Rosman said. “At this point we will be letting our respective guests know about the other's classes, camps, and events. We will be looking for other creative ways to join together for events.”


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