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Imagination Richmond brings family fun to Willow Lawn Saturday

Looking for a fun, family-oriented festival to attend this weekend? Imagination Richmond might be for you. The event will be held at The Shops at Willow Lawn May 19, from 10 a.m. to 2 p.m.

The event, now in its fourth year, began when Willow Lawn Marketing Manager Sarah North felt there was a need in the region for a family-friendly community event at which children could enjoy and explore their imagination through music, art, dance and other children activities.

The community embraced the event after its first year, North said, and it has grown and evolved as it moved from inside the mall to outside in the brand new Willow Lawn plaza, with a children’s play area and ample seating.

Imagination Richmond includes live music from acclaimed children’s bands such as Silly Bus, The Diggity Dudes and more. In addition, expect to see Nutzy the Flying Squirrel, juggling entertainers, clowns, a moon bounce, train rides, arts and crafts and other popular activities for children.

Along with the entertainment, there will be Willow Lawn merchant specials and free giveaways to benefit families in the community. The event is modeled after the Mommy & Me (& Daddy Too) program which occurs monthly from April-October and is designed to enhance parents' interaction with their children.

The event is unique, North said, because it appeals to a large audience with popular local entertainment and is family-based.

“It gives parents the opportunity to enjoy festive activities with their children while sampling what community partners in Richmond have to offer for children," she said. "Parents bring their children to this event and are then rewarded with shopping and dining discounts, promotions, samples and free giveaways from the Willow Lawn merchants."

This year’s event is particularly special because of the recent multi-million dollar renovation at The Shops at Willow Lawn, giving locals the opportunity to experience the new area as well as enjoy the festivities. About 2,000 people are expected to attend the event, which is free (though donations will be accepted to benefit the Richmond SPCA).
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